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Friday, May 22, 2015 Fri, May 22, 2015

Ocean introduces Trinity Wandsworth digital billboards with four brand partners (posterscope)

Ocean has expanded its premium London portfolio with the launch of two brand new high-definition digital screens in Wandsworth, its first out of home location south of the River Thames. Renault, Sky Sports, 3 Mobile and Heineken are the launch partner for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square. […]

pioneeringooh.com
Fri, May 22, 2015 at 2:48 PM

The old billboard gets the flick as digital OOH advertising takes over (cmo)

Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]

cmo.com.au
Fri, May 22, 2015 at 1:43 AM

invidis: Ad sales house Goldbach launches Prime Screen by packaging DooH, Online and TV

Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]

invidis.de
Fri, May 22, 2015 at 1:41 AM

BBC: Food shop tries to trick Moscow police with digital billboard ad

Last year, Russian banned imports of meat and cheese from the European Union, but one Moscow delicatessen has come up with a novel way to advertise its remaining wares, it seems. The Don Giulio Salumeria on ritzy Malaya Bronnaya Street was one of several shops to suffer from the ban - itself retaliation for Western sanctions over fighting in Ukraine - so it turned to an advertising company. […]

bbc.com
Fri, May 22, 2015 at 1:36 AM

Thursday, May 21, 2015 Thu, May 21, 2015

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