When thinking about digital in-store engagement, we have to understand that it’s about one point … enhancing the enthusiasm for making a purchase. […]
Education and teamwork are the keys to industry growth. […]
Einstein's legacy unveils its new movie playlist tool for full-screen and multi-screen playback. […]
Of the 950 exhibitors, We-Inspire was presented with Telepresence Options' Best Visual Collaboration Solution for Creatives and Optika Display won the award for Best Personal Workspace for Creatives. […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
When developing a new network, what criteria should be used to determine whether to use audio? […]
With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative. […]
Huizar easily won his race. But two weeks ago, a council committee that he heads sent proposals to the Planning Commission that, if approved, would run contrary to stances he took as a candidate. That has some billboard foes worried that he is about to abandon the commitments he made during his campaign. […]
Posterscope, an out-of-home communication agency is set to officially launch in the Nigerian market. Managing Director of Posterscope Nigeria, Dan Oshodin said in a statement that Posterscope’s arrival in the market is bound to cause a significant shift in how the medium is considered as the company deploys new systems and methodologies that put consumers at the heart of OOH planning and buying. […]
KBH On-Train Media’s recent study surveyed more than 2,000 rail users to get a better understanding of consumer behaviour in relation to advertising. Unsurprisingly, the vast majority of rail users are connected, with 92% owning a smartphone and 90% using it on the train. Half of user time spent on a train was on a connected device. […]
