DIGITAL SIGNAGE NEWS.eu interviewed Edbak's Sales Director Grzegorz Bak after the occasion of their 10th anniversary of exhibiting at ISE. Ater success in their native market of Poland, Edbak now finds itself pulled into to new markets by an expanding international interest. Q. […]
Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]
LED signmaker Watchfire Signs has acquired digital signage software firm Aerva, in a deal that closed early this month. Based in Danville, Illionois – west of Indianapolis and south of Chicago – Watchfire builds large-format outdoor LED boards, servicing everything from media companies to schools and communities. […]
Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket. […]
A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]
The retail industry has evolved drastically in accordance with dramatic change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy with numerous shopping mediums, like in-store, online, mobiles, social media and so on, at their disposal to influence their purchasing decision. […]
Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]
The educational program featuring panel discussions with industry professionals is now available July through November, 2015. […]
The Digital Place Based Advertising Association today announced that TouchTunes, which it said is the largest in-venue interactive music and entertainment network in North America, has become the latest addition to the trade organization's membership ranks. […]
New technology is helping police catch wanted criminals. […]
Interactive billboards are now pretty common. The key now is to find a way to make your interactive billboard cooler than the rest. A new Coca-Cola board in Times Square does a pretty good job of that. […]
Buffalo is banking on a new campaign to draw tourists from the Big Apple to the Queen City. […]
DSrupted is a conference I am running – all day Sept. 16th in downtown Toronto – focused on the disruptive technology that is or will be changing the way digital signage gets done. Here’s the first of a week-long series of reasons why – whether you are in or around Toronto, or further afield – you need to register for a seat. […]
airport Experiential marketing is all about maximizing levels of engagement with the consumer; brands are moving away from standard purchase incentives and fully immersing passengers in their identities. In Miami, Absolut Blue’s exhibit provided passengers an opportunity to taste signature cocktails, print a customized luggage tag and snap a picture in their Absolut-branded photo booth. […]
Experiential marketing is all about maximizing levels of engagement with the consumer; brands are moving away from standard purchase incentives and fully immersing passengers in their identities. In Miami, Absolut Blue’s exhibit provided passengers an opportunity to taste signature cocktails, print a customized luggage tag and snap a picture in their Absolut-branded photo booth. […]
