Raw Feed & Search

Posterscope’s weather-activated ads bring down the barriers to real-time DOOH campaigns (MediaTel)

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope. You can always tell when summer is here. The sun is (mostly) shining, the beloved flip flops emerge from deep down in the wardrobe, and of course, posters of particular drinks brands that we all associate with summer start appearing. […]

mediatel.co.uk
Mon, Jul 27, 2015 at 11:29 PM

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Canadian electronics retailer The Source goes experiential with digital signage

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signmedia.ca
Mon, Jul 27, 2015 at 11:24 PM

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The Guardian: Is artificial intelligence the next step in OOH advertising?

A partnership of M&C Saatchi, Clear Channel and Posterscope, last week revealed what they dubbed “the world’s first ever artificially intelligent poster campaign”. […]

theguardian.com
Mon, Jul 27, 2015 at 11:20 PM

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Real Digital Media’s CEO Ken Goldberg interviewed at DSE 2015 (video, 9:22)

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youtube.com
Mon, Jul 27, 2015 at 11:02 PM

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Shopper Study Yields Customer and Inventory Insights (DSConnection)

Changes in shopping behavior are driving retailers to adopt integrated information platforms and become data-driven organizations. […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 10:48 PM

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16:9: Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink of Ad Guidelines

Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:20 PM

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Unvertising Finds Way To LED Billboards

A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:00 PM

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Global OOH media agency Kinetic launches in Russia (M&M Global)

Kinetic, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group. […]

Mon, Jul 27, 2015 at 4:41 PM

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Stanford University Upgrades to Daktronics Display System

D […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 3:45 PM

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Panasonic Autonomous Robots Aid Hospital Operations in Singapore

In line with the country’s vision of becoming a Smart Nation, Panasonic System Solutions Asia Pacific (PSSAP) and Changi General Hospital (CGH) are implementing assistive robotics technology to improve the operational efficiency of hospitals. […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 3:03 PM

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APN Outdoor to upgrade and expand digital signage at Sydney Airport (APN Outdoor)

APN Outdoor has unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate. […]

apnoutdoor.com.au
Mon, Jul 27, 2015 at 2:58 PM

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2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year (JCDecaux)

Global outdoor ad spend will grow this year but at a lower rate, in line with the global All-Media slowdown. In the UK, digital Outdoor revenue took up almost 30% share of all Outdoor revenue in the country in 2014 (Source: UK Outdoor Media Centre) Since 2014, China has overtaken Japan to be the 2nd biggest advertising market globally. […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 2:29 PM

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SmartAVI Introduces New Video Wall Department

The company is striving to meet increasing demand for versatile and eye-catching video wall technology. […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 11:21 AM

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2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year

The mid-year advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, June 2015 and Magna Global, June 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 9:45 AM

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Last Week To Save On DSrupted Tickets

This week is the last week to save $50 on getting your early bird ticket for DSrupted, the conference Sept. 16th ion Toronto focused on disruptive technology in digital signage. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 8:50 AM

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