With Samsung and LG joining Sony, Panasonic, Hisense, TCL and Sharp in announcing high dynamic range (HDR) TVs, it is fairly clear that there is strong momentum behind this, the next major upgrade to screen technology. HDR vastly increases the colour gamut to 1024 shades of each colour, enabling the display of hues that couldn’t be reproduced on-screen before. […]
Despite the impressive innovation on display at CES this year, one underlying question remained unclear: Which of the wiz-bang technologies can actually be applied to the out of home (OOH) advertising business? Without question, the OOH industry will transform, as will the overall ad business. […]
OOH out-paces all other media in driving consumer's mobile action;with consumers reporting purchases, searching, and brand related social media activity within 30 minutes of exposure to OOH, 22% of the time. […]
51 percent of marketing executives expect the Internet of Things (IoT) “to revolutionize marketing by 2020,” according to a study by the Economist Intelligence Unit. In Phase 1, marketers will seek to improve peoples’ lives by collecting data about product use and then introducing services that fulfill unmet needs. In Phase 2, marketers will attempt to open this system to advertisers. […]
The television advertising market was flat in 2015 but digital, outdoor and cinema all enjoyed double-digit growth, according to new figures. Standard Media Index, which measures bookings made by media agencies but not bookings from direct advertisers, said that agency bookings across all media were up 4.46 per cent for the year despite a soft December. […]
Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of home. […]
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As society has grown ever more technology-driven and cashless, public touchscreens are now virtually inescapable. Whether it’s an interactive digital sign, directory, checkout terminal, an ATM screen or subway ticket dispenser, it’s difficult to navigate daily life without touching a communal screen. […]
Quividi will be exhibiting at the Integrator Systems Exhibition tradeshow, which takes places in Amsterdam, Feb 9-12, 2016. […]
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