The hires are part of a long-term strategy to broaden sales and customer service capabilities. […]
Working with WAND Corporation, the STONEFIRE Grill in-house design team was able to create menus and promotional displays that feature its menu items in a new and exciting way. […]
The company installed a digital billboard at Hötorget subway in Stockhom, Sweden where its emotional bottlecap mascot literally mimics the facial expressions of daily commuters. […]
You will be more likely to achieve success if you have followed “The 7 Key Elements of Digital Signage. […]
The message read: "To my cheating husband Paul. You deserve each other. When you get home I won't be there. […]
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Every year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. […]
By Clare-Marie Harris Panno, SVP Director of Insight at Posterscope USA. Technology has taken OOH from strength to greater strength, with growth driven by Digital OOH and advances in targeting and accountability. OOH advertising spend is forecast to increase by +3.4% in 2015 and +4.3% in 2016. […]
GUEST POST: Mark Janke, DeviceWorx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set up for interaction. […]
Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]
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In this session out-of-home advertising companies discuss how they integrate mobile into their company strategy and where they see their companies using technology to provide a greater ROI for OOH. Josh Kruter, VP ClearChannel Outdoor; Ian Gadsby, VP Pattison Onestop; Stephen Randall, EVP Monster Media; Mark Boidman, Managing Partner, Peter J. Solomon Company. […]
The artwork resembles an alternative version of Jerusalem's Wailing Wall Commuters' deepest and darkest secrets have been written on a huge billboard for the whole world to see at Brighton's train station. […]
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