From Train Stops to a Tropical Stop
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Tue, Feb 16, 2016 at 6:53 PM
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Tuesday, February 16, 2016 Tue, Feb 16, 2016
Tue, Feb 16, 2016 at 6:53 PM
From Train Stops to a Tropical Stop
This winter, Jamaica Tourism is giving PATH commuters a more exciting reason to travel. Sixty interior cars of the PATH’s fleet are fully branded along with ten exterior cars wrapped in the beautiful landscapes of Jamaica. […]
Tue, Feb 16, 2016 at 6:53 PM
Fun facts from the Quividi booth at ISE 2016
The post Fun facts from the Quividi booth at ISE 2016 appeared first on Quividi. […]
quividi.com
Tue, Feb 16, 2016 at 6:31 PM
Tue, Feb 16, 2016 at 6:31 PM
DPAA White paper: Programmatic Advertising Moves Stronger Into Place-based Media (AV Network)
The digital place-based media industry's first in-depth white paper on programmatic buying and selling has been released to members of the Digital Place Based Advertising Association. The Digital Place Based Advertising Association commissioned and oversaw creation of the report from Prohaska Consulting following a series of meetings with advertisers, agencies and members. […]
Tue, Feb 16, 2016 at 6:14 PM
MediaPost: IAB Posts Buyer’s Guide To DOOH Advertising
While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]
mediapost.com
Tue, Feb 16, 2016 at 6:03 PM
Tue, Feb 16, 2016 at 6:03 PM
Contextual targeting – the new wave of programmatic (OOH included; AdNews)
Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]
adnews.com.au
Tue, Feb 16, 2016 at 6:01 PM
Tue, Feb 16, 2016 at 6:01 PM
OOH ad operator Exterion Media and OOH ad agency Kinetic team for beacon advertising (Telecomparer)
Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]
telecompaper.com
Tue, Feb 16, 2016 at 6:00 PM
Tue, Feb 16, 2016 at 6:00 PM
Digital signage business sentiment in Germany, Austria and Switzerland positive in the new year (invidis)
According to the latest Digital Signage Business Climate Index (DBCI) the business sentiment in the Digital Signage industry in DE/AT/CH has increased. The Index grew by 5,95 base points from 57,70 points to 63,65 base points in January 2016. The current business situation is rated much better by the market participants – with positive ratings increasing by an additional 6%. […]
digitalsignagesummit.org
Tue, Feb 16, 2016 at 5:53 PM
Tue, Feb 16, 2016 at 5:53 PM
Retail Moving to In-Store Digital Media (AV Network)
The National Retail Federation, the world’s largest retail trade association, noted that retail is making big steps toward in-store digital media during their conference and trade show held in New York, Jan. 2016. The turn to in-store digital media is a product of declining retail visits and need to further engage with consumers. […]
Tue, Feb 16, 2016 at 5:39 PM
Have it all with HMV
Whether passengers were looking for entertainment discounts or hankering for a burger, HMV had them covered with an impactful Poster On Wall. To celebrate its new Causeway Bay location in Hong Kong, the store created an attractive advertising area where passersby could push a button to dispense a promotional ticket. […]
Tue, Feb 16, 2016 at 4:29 PM
Have it all with HMV
Whether passengers were looking for entertainment discounts or hankering for a burger, HMV had them covered with an impactful Poster On Wall. To celebrate its new Causeway Bay location in Hong Kong, the store created an attractive advertising area where passersby could push a button to dispense a promotional ticket. […]
Tue, Feb 16, 2016 at 4:29 PM
ClearOne Awarded New Patent on Multi-Camera/Multi-Display Video Conferencing
The techniques described in this patent can help make video conferencing easier to use when dealing with multiple cameras and multiple displays at each endpoint. […]
digitalsignageconnection.com
Tue, Feb 16, 2016 at 4:21 PM
Tue, Feb 16, 2016 at 4:21 PM
16:9: DSE 2016 Booth Field Guide: BroadSign
BroadSign, Booth 2510 Here’s what Stephanie Gutnik, Director of Marketing and Business Development at BroadSign, says about the Montreal company’s Digital Signage Expo plans for this year: Why do people going to DSE need to put your company on their Must See list of booths? The BroadSign digital signage software platform has never been more front and center at a trade show than it is this year. […]
sixteen-nine.net
Tue, Feb 16, 2016 at 2:51 PM
Tue, Feb 16, 2016 at 2:51 PM
16:9: 6 Tips and 20 Tools For Creating Effective Digital Signage Content
Guest Post: Irfan Khan, Skykit Imagine the absolute worst possible digital signage content. Let’s say it’s in Comic Sans. The type’s too small, and there’s a whole paragraph of text up there—in yellow text on a white background, naturally. […]
sixteen-nine.net
Tue, Feb 16, 2016 at 1:18 PM
Tue, Feb 16, 2016 at 1:18 PM
Understanding the Technology at DSE: Software (DSConnection)
The series Understanding the Technology at DSE has, to this point, featured hardware – media players, displays and mounts. If we think about the hardware as a bus, now it’s time to look at what’s driving it ... Software. […]
digitalsignageconnection.com
Tue, Feb 16, 2016 at 11:38 AM
Tue, Feb 16, 2016 at 11:38 AM