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Sunday, October 11, 2015 Sun, Oct 11, 2015

Saturday, October 10, 2015 Sat, Oct 10, 2015

Friday, October 9, 2015 Fri, Oct 9, 2015

Jameson’s use Locomizer to enable hyper targeted OOH campaign (Pioneering OOH)

Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]

pioneeringooh.com
Fri, Oct 9, 2015 at 8:02 PM

Mobile Ad Spend to Overtake Print, Radio, and Outdoor by 2017 (Marketing Profs)

Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure. […]

marketingprofs.com
Fri, Oct 9, 2015 at 6:27 PM

L.A. needs a comprehensive digital sign ordinance: Guest commentary (LA Daily News)

More than 450 cities and virtually every major metropolitan area in the United States have already passed such legislation and yet the city of Los Angeles lags behind the rest of the nation. These cities enjoy the benefits that digital signs provide their communities, including significant public revenue, an important public safety tool, job creation and a public service resource. […]

dailynews.com
Fri, Oct 9, 2015 at 6:21 PM

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