How smart wearable tech will reshape mobile ads
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Sun, Oct 25, 2015 at 7:48 PM
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invidis and ISE are looking for the best digital signage projects in GCC and MENA. […]
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SAN FRANCISCO—Airbnb issued a public apology on Thursday, October 22, after launching a bold billboard campaign that made suggestions as to how the city of San Francisco should spend the estimated $12 million the company could pay if Proposition F passes. […]
These reports keep coming, from companies named 'Markets and Markets', 'Grand View Research' and several others, this one is from 'Future Market Insights'; with similar headlines and synopsis. All of them are similarly priced starting with around USD 4,500 for individual use and up to USD 10,000 for enterprise use. […]
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Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. […]
This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London. […]
Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]
After two years with the WSJ Office Network, Margit assumed the role of Vice President, Digital Director at Titan, which recently merged with Control Group to form Intersection. “Agency fragmentation is not even fully grasped by people working within them,” says Kittridge, “so it’s very difficult for digital out-of-home networks to find contacts aligned with our sector. […]
The High Street is a hot topic of discussion at the moment, whether it’s the press bemoaning the number of stores closing and proliferation of pound shops, or Mary Portas and Bill Grimsby feuding over the future of this British icon. […]
With ad tech increasingly playing a part in the OOH sector, Exterion Media's CEO, Shaun Gregory, explained how mobile is helping to grow the sector, providing greater connectivity and an effective way for brands to connect. This is especially important for millennials who are difficult to reach with traditional media channels. […]
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