Posterscope’s monthly Out-of-Home market update, containing latest industry news and analysis. […]
By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. […]
A good example of OOH directly driving m-commerce can be seen in the changing behaviour of commuters and rail users. ‘Commuter commerce’ now accounts for £9.3bn of UK online sales per year, with more than a fifth of all UK online purchases taking place during people’s daily commutes (Zapp/Cebr). […]
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. […]
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. […]
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A four-month research project has discovered that digital signage content is more than twice as likely to drive customer engagement than traditional print advertising – and more than 70 per cent more powerful when the right creative content is shown. […]
Since the last survey in January 2016 the Digital Signage Business Climate Index has regained its positive trend and increased markedly by 35,11 base points from -3,56 base points to 31,55 base points. The current business sentiment has seen a drastic change from a satisfied to a good business sentiment, while at the same time the negative assessments have declined. […]
While movie theatres are always seeking the broadest possible demographic, cinema-advertising leaders Screenvision Media and National CineMedia (NCM) are especially focused on the Millennial world of 18- to 34-year-olds who crowd multiplexes and the big-spending advertisers intent on reaching them. […]
Architects are shaping the future by designing the world around us. With the engagement and wow-factor that LED Display provides, there should be no compromise or disruption in bringing this vision to life. That’s why digital signage has become an integrated part of the architectural and design community. […]
Photo Credit: Wired Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video wall in an area called The Forum, reports Wired. […]
City Outdoor have launched their new screen, London Shoreditch at the heart of cities Tech district. The screen sits proudly on Shoreditch high street targeting pedestrians navigating its numerous bars, clubs & restaurants 7 days a week. The screen boasts the largest digital space in the area at 36 square meters and is key to capturing this vibrant London audience day & night. […]
Fogo restaurant had a new concept where they wanted to create a modern lounge ambiance by integrating a digital experience within their design concept. To meet their objectives, Stingray Business integrated a large screen Mosaic as an essential feature that was complemented by six individual zones of medium size screens and a curated music selection. […]
Atlanta-based solutions provider Convergent has re-packaged its marketplace offer and given it a new handle: Digital Signage As A Service, or DSaaS. That kinda sounds like a ski resort in Austria, but I assume people will talk it up as Dee-Sass and all will be fine. […]
