I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. […]
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4K displays have gone mainstream because they do 1080p so well. Most notably, 4K displays offer great opportunities in visual clarity, but place equal challenges on the ecosystem surrounding them – from content production, through playback/rendering, to actually getting the 4K signal to displays. […]
A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]
The brand delusion. The digital delusion. The age delusion. […]
Enplug, Booth 2837 Why do people going to DSE need to put your company on their Must See list of booths? Last year, we won First Place in the APEX Content Awards at DSE and it’s amazing to see how far we’ve come since then. This year, we’ll be showcasing our completely reimagined Web Dashboard, which is beautiful, intuitive, and powerful. […]
New OOH ads for House of Cards reference a now-infamous scene early in Season 2 where—spoiler alert—Frank Underwood pushes a certain aquaintance in front of a D.C. Metro train. Meant to look like political ads, they depict Kevin Spacey as the fictional Underwood and the tagline, "A push in the right direction. […]
Digital Billboard Service Called Radar Raises Privacy Questions. Ad Age has partnered with Voxgov, a one-stop source of unedited communications from all branches of the U.S. federal government, to serve up regulatory and political information of interest to the marketing and media communities. […]
As we conclude the series Understanding the Technology at DSE, we turn our attention away from the physical aspects of digital signage screens (media players, displays, mounts and software) and focus on what appears on said screens. […]
Google has announced that it will support physical beacons in its Google Chrome for Android browser, a move that will further enmesh the mobile experience in the physical world. The announcement gives a big boost to beacon technology, which has already been generating excitement in verticals such as retail, hospitality and finance. A beacon connects physical objects with digital devices. […]
There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. […]
Built solid, the PN-V550 monitor is ideal for demanding professional applications that require 24/7 round-the-clock operation. […]
Melbourne Central turned to oOh! to provide a digital display with integrated Instagram Social Feed. […]
