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16:9: How Data Has Become Retail’s New Battleground

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 1:23 PM

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Clear Channel Outdoor Americas Hires Wade Rifkin as Senior Vice President of Programmatic

Reporting to Clear Channel Outdoor Americas CEO Scott Wells, Rifkin will define the company’s programmatic strategy and lead the execution and management of the company’s programmatic approach. […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 10:44 AM

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Swarovski’s Steve Parris Goes In-Depth on In-Store Tech at DSE’s Digital Retail Forum

Digital Signage Connection caught up with Parris to discuss his segment at the Digital Retail Forum and how Swarovski is approaching new in-store retail technologies including digital signage. […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 9:39 AM

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San Diego State University Selects Daktronics for New Marquee Displays

Daktronics manufactured the displays and worked with SDSU and San Diego Electric Sign on this project to bring the designs to life this past fall. […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 9:27 AM

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The Full Rundown And Videos For The Preset Mixer’s Sponsors

We are a little more than week out from Digital Signage Expo and, on Tuesday evening, the biggest social event of the show – the annual Preset Group Mixer. The event does not come off without the support of sponsors. Anyone who has organized a networking event will confirm that between the bar and food tabs, insurance, DJs, printing and on and on, the costs add up. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 8:46 AM

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Ask the Board: Is Programmatic Advertising a good thing for DOOH? (DSConnection)

In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 8:26 AM

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Digital Signage Advice from Mvix: Campus Safety (Campus Safety Mag)

A security expert from Mvix explains the benefits of digital signage and give tips for installing and using a digital signage system.   Even after a school or hospital decides to invest in a digital signage system, administrators and executives need to know how to incorporate it into their existing emergency notification system and make it complement other aspects of campus security. […]

campussafetymagazine.com
Mon, Mar 7, 2016 at 7:41 AM

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Out-of-Home Ads Spark Ideas for Tax Refunds (iHeart Billboards)

While there are plenty of uncertainties in life, filing your annual return is not one of them. If getting W-2s and financial statements in the mail makes your heart race and your palms clammy — take a breather, there’s help right around the corner. Tax prep services were created to help quell the panic that ensues every spring. […]

Mon, Mar 7, 2016 at 7:35 AM

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Everything Has Changed. Nothing Has Changed.

GUEST POST: Pat Hellberg, The Preset Group iTunes debuted. Arnold Schwarzenegger was elected Governor of California. Limp Bizkit and Clay Aiken were popular music acts. And we launched a digital signage network. The year was 2003. […]

sixteen-nine.net
Mon, Mar 7, 2016 at 7:33 AM

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JCDecaux wins Dallas Fort Worth International Airport Advertising and Sponsorship Concession (JCDecaux)

Paris -- outdoor advertising company JCDecaux SA  has been awarded a 10-year concession contract to provide advertising and sponsorship services at Dallas Fort Worth International Airport. The new program will count 75% of digital advertising displays, including a network of 70 inch digital screens, high definition spectacular video walls, and interactive directories in the baggage claim areas. […]

Mon, Mar 7, 2016 at 7:06 AM

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Audience metrics platform for indoor TV networks, launched in Romania (OVAB Europe)

Digital Signage TV Analytics offers a set of indicators for targeting specific audiences and for planning a media campaign, similar with other media audience platforms such as traditional TV. […]

ovab.eu
Mon, Mar 7, 2016 at 7:00 AM

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FASTSIGNS Joins Google to Provide Chrome-Powered Digital Signage Solutions (PR Newswire)

FASTSIGNS International, Inc. has become a Google for Work Partner and will expand their digital signage offering to include solutions powered by Chrome at participating FASTSIGNS centers. "Thousands of companies worldwide already rely on FASTSIGNS to provide digital signage and visual communications solutions for their businesses," explained Catherine Monson, CEO of FASTSIGNS International, Inc. […]

prnewswire.com
Mon, Mar 7, 2016 at 5:38 AM

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Disruptive Technologies That Will Drive Digital Signage

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digitalsignageconnection.com
Sun, Mar 6, 2016 at 6:44 PM

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OOH profits lead Australia’s traditional media ad market (The Australian)

The outdoor advertising companies and classified advertising portals (REA Group, Carsales and Seek) led the market with bumper profits and upgrades on future earnings, but traditional media companies remain challenged by the lack of organic growth opportunities. […]

theaustralian.com.au
Sun, Mar 6, 2016 at 6:21 PM

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Fortune: Why Clear Channel’s Billboard Campaign Is Not That Creepy

But it could be dangerous. Billboards have caused a bit of a stir lately. That’s because earlier this week, Clear Channel Outdoor America, one of the world’s largest outdoor advertising providers, announced the launch of RADAR, which allows companies to more effectively and better target their ads. […]

fortune.com
Sun, Mar 6, 2016 at 6:18 PM

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