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Lamar Advertising offers soft outlook, profit dips (MarketWatch)

Lamar Advertising Co. said profit in its most recent quarter fell as the company came up against a tough comparison, and it issued downbeat earnings guidance for the year as it folds in a recent acquisition. The Baton Rouge company, which converted to a real estate investment trust about two years ago, primarily sells advertising space on billboards, buses and benches. […]

marketwatch.com
Tue, Feb 23, 2016 at 7:19 AM

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Primedia CEO ‘not bullish’ on OOH prospects in South Africa in 2016

Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]

themediaonline.co.za
Tue, Feb 23, 2016 at 7:07 AM

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Lamar Advertising Won’t Run Pro-Freedom Billboards

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Mon, Feb 22, 2016 at 5:22 PM

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Dubai: Remarkable Growth Opportunities for OOH Advertising

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pr.com
Mon, Feb 22, 2016 at 5:21 PM

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Billboards in Columbus now dominated by Lamar Advertising

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614now.com
Mon, Feb 22, 2016 at 5:18 PM

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Digital Signage Business Climate Index France positive at the start of the year (Digital Signage Summit)

The DBCI France has increased by 15,71 base points from 31,89 base points to 47,60 base points. The slump in November 2015 has been turned around and the increase in January is almost 50%. However, year-on-year the index could not reach the high satisfaction level of the beginning of the year in 2015 and had to accept a 19% decline. […]

digitalsignagesummit.org
Mon, Feb 22, 2016 at 5:17 PM

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ABMOOH – Brazilian Out-of-Home Media Association and DSE South America Announce Partnership

The purpose of this partnership is to offer high-quality education and best practices content to all professionals and attendees at the show, as well as support and strengthen the South American industry sector as a whole. […]

digitalsignageconnection.com
Mon, Feb 22, 2016 at 5:12 PM

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Digital lights up APN and oOh!Media profit

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Mon, Feb 22, 2016 at 4:58 PM

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London Underground trains splashed with anti-Israel ads for Israel Apartheid Week

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jpost.com
Mon, Feb 22, 2016 at 4:58 PM

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Media owners expect to earn far more in 2016 than advertisers plan to spend with them: study

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Mon, Feb 22, 2016 at 4:56 PM

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How New York’s LinkNYC Project Will Help Alphabet Stock

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amigobulls.com
Mon, Feb 22, 2016 at 4:55 PM

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oOh!media, APN Outdoor ride the outdoor digital revolution (Sydney Morning Herald)

Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]

smh.com.au
Mon, Feb 22, 2016 at 4:54 PM

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Media outlook 2016 for Australia

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adnews.com.au
Mon, Feb 22, 2016 at 4:53 PM

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Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)

“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]

digiday.com
Mon, Feb 22, 2016 at 4:49 PM

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Technology, urbanisation drive billboard surge (The Australian)

Outdoor advertising companies APN Outdoor and oOh! Media have obliterated their prospectus forecasts with strong profit results. APN Outdoor floated on the Australian Securities Exchange in November 2014, while oOh! […]

theaustralian.com.au
Mon, Feb 22, 2016 at 4:45 PM

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