Screenvision and NCM Upfronts tout connectivity and Millennial appeal (Film Journal)
While movie theatres are always seeking the broadest possible demographic, cinema-advertising leaders Screenvision Media and National CineMedia (NCM) are especially focused on the Millennial world of 18- to 34-year-olds who crowd multiplexes and the big-spending advertisers intent on reaching them. […]
Sat, May 21, 2016 at 3:13 AM