A full recap of the DPAA Global summit: DOOH is becoming part of omnichannel campaigns via programmatic buying (MarTech)
By Chris Wood. The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. […]
Tue, Oct 18, 2022 at 6:15 PM