MediaPost: Outfront Launches ON Smart Media, Mobile Network
Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile devices, the out-of-home media company announced this week. The new platform, called Outfront ON Smart Media, combines cloud distribution with addressable displays and Outfront’s programmatic distribution network. […]
Fri, Nov 6, 2015 at 1:56 AM