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The Drum: Creative Out of Home Awards 2016 finalists revealed

This year the COOH Awards have opened internationally for the first time and to reflect the new scale livedoohand and Fepe International have come on board as sponsors while Trevor Beattie has been announced as the chairman for the awards. The awards, which celebrate creativity within the outdoor media sector, will be announced on 23 November at the Marriott Grosvenor Square Hotel in London. […]

thedrum.com
Fri, Oct 14, 2016 at 7:02 AM

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JCDecaux subsidiary Cyclocity wins Customer Service of the Year award for 2017

Paris, 14 October 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and number one in self-service bikes, announces that the Customer Relations Department of Cyclocity - JCDecaux's bicycle hire service - has won the Customer Service of the Year award for 2017* in the “Individual Transport” category.This award recognises the commitment and professionalism of the 70 employees at the Customer Relations Department who exemplify Cyclocity and JCDecaux's values of quality, excellence and responsiveness on a daily basis for the benefit of the users of the bike-sharing scheme. […]

Fri, Oct 14, 2016 at 6:22 AM

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Your Digital Signage Project Needs A Point, And A Plan

Guest Post: Luis Villafane, Maler Digital Signage So, if you are reading this article, you must have something to do with digital signage.   We read articles that go on and on about how digital signage systems can do this, or can do that.  We listen to podcast about service providers, content providers, hardware providers. […]

sixteen-nine.net
Fri, Oct 14, 2016 at 6:11 AM

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HuffPost: Government Used Twitter-enabled Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]

huffingtonpost.com
Thu, Oct 13, 2016 at 9:14 PM

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AdWeek: These New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence

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adweek.com
Thu, Oct 13, 2016 at 9:10 PM

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LG to host regional debut of OLED Digital Signage Displays at GITEX 2016

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albawaba.com
Thu, Oct 13, 2016 at 9:08 PM

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State asks court to rethink striking billboard ban

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chron.com
Thu, Oct 13, 2016 at 9:03 PM

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George Orwell never dreamed of advertising as invasive as Yahoo’s proposed billboards (Ars Technica)

Yahoo's outdoor, public advertising scheme relies on what it calls "grouplization." Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That's according to a Yahoo patent application recently published by the US Patent and Trademark Office. […]

arstechnica.com
Thu, Oct 13, 2016 at 9:01 PM

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Colleagues pay homage to DST/RCE founding editor James Bickers (DSToday)

I was lucky to know James personally, we worked together on a few research papers. I considered him one of the best 'real journalists' in the digital signage field (Ed). James Bickers, the founding editor of Digital Signage Today and Retail Customer Experience, died at the age of 45 on Sept. […]

digitalsignagetoday.com
Thu, Oct 13, 2016 at 8:58 PM

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‘The Belltower’ Billboard Recommended as a Sunset Strip ‘Spectacular’ (Wehoville)

The West Hollywood City Council will be asked Monday to endorse the selection of “The Belltower,” which one of its creators says will become “the most ‘Instagrammable’ billboard in the world, as a pilot digital project on Sunset Boulevard. The Belltower is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museum of Contemporary Art and Walter P. […]

wehoville.com
Thu, Oct 13, 2016 at 8:42 PM

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3 Ways Corporate Offices are Benefiting from Digital Signage

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planar.com
Thu, Oct 13, 2016 at 8:37 PM

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5 Tips for Making Location Intelligence (Big Data) Work for Your Brand (xAd)

Many look at big data as a cure-all for marketing campaigns, with businesses investing heavily in big data solutions. In a Forbes Insights survey conducted last year, nearly 80 percent of senior decision-makers reported that using big data has positively impacted their revenue. […]

info.xad.com
Thu, Oct 13, 2016 at 8:27 PM

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Trump vs. Hilary – a pre-election video game for urinals is a big hit around the world (Captive Media)

A pre-election video game called “Wee The People” has been installed above 250 urinals in 12 different countries, and invites men to throw tomatoes at Trump or Clinton. But these are not touch-screens – instead, men control the action on the eye-height screens by aiming carefully left or right in the bowl below – see How it Works. […]

captive-media.co.uk
Thu, Oct 13, 2016 at 8:20 PM

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‘Grab a Pussy!’: PETA Billboards Urging Pet Adoption to Hit NYC (SF Gate)

Grabbing pussies is not necessarily a bad thing, PETA says — as long as we’re talking about kittens. A new billboard from the animal-rights organization riffs off the biggest scandal of the 2016 election season. “Grab a Pussy!,” the headline blares in the red, white and blue of the American flag. […]

Thu, Oct 13, 2016 at 7:58 PM

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What’s the ROI on Digital Menuboards? (infomercial for Allure)

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qsrmagazine.com
Thu, Oct 13, 2016 at 7:54 PM

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