Guest Post: Luis Villafane, Maler Digital Signage So, if you are reading this article, you must have something to do with digital signage. We read articles that go on and on about how digital signage systems can do this, or can do that. We listen to podcast about service providers, content providers, hardware providers. […]
Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]
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Yahoo's outdoor, public advertising scheme relies on what it calls "grouplization." Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That's according to a Yahoo patent application recently published by the US Patent and Trademark Office. […]
I was lucky to know James personally, we worked together on a few research papers. I considered him one of the best 'real journalists' in the digital signage field (Ed). James Bickers, the founding editor of Digital Signage Today and Retail Customer Experience, died at the age of 45 on Sept. […]
The West Hollywood City Council will be asked Monday to endorse the selection of “The Belltower,” which one of its creators says will become “the most ‘Instagrammable’ billboard in the world, as a pilot digital project on Sunset Boulevard. The Belltower is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museum of Contemporary Art and Walter P. […]
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Many look at big data as a cure-all for marketing campaigns, with businesses investing heavily in big data solutions. In a Forbes Insights survey conducted last year, nearly 80 percent of senior decision-makers reported that using big data has positively impacted their revenue. […]
A pre-election video game called “Wee The People” has been installed above 250 urinals in 12 different countries, and invites men to throw tomatoes at Trump or Clinton. But these are not touch-screens – instead, men control the action on the eye-height screens by aiming carefully left or right in the bowl below – see How it Works. […]
Grabbing pussies is not necessarily a bad thing, PETA says — as long as we’re talking about kittens. A new billboard from the animal-rights organization riffs off the biggest scandal of the 2016 election season. “Grab a Pussy!,” the headline blares in the red, white and blue of the American flag. […]
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ARMONK, N.Y. and LOS ANGELES, Oct. 13, 2016 /PRNewswire/ — IBM (NYSE: IBM) and the Los Angeles Football Club (LAFC) today announced a new strategic partnership that focuses on leveraging IBM’s cloud, mobile and networking platforms to deliver a world class fan experience at LAFC’s new 22,000-seat Banc of California stadium set to open in 2018. […]
Paris, 13 October 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender, its street furniture contract with the city of Nice (340,000 inhabitants) has been renewed and extended for 12 years.This exclusive contract covers the installation, upkeep, operation and maintenance of over 194 street furniture units that have either 2 m² or 8 m² advertising faces (which may increase to 358 units) and 16 non-advertising street furniture units.Among the 194 advertising street furniture equipment, JCDecaux will propose new 84-inch high-definition iVision LCD digital screens, with unrivalled outdoor image quality. […]
