HuffPost: Government Used Twitter-enabled Digital Billboards to Post Emergency Messaging During Hurricane Matthew
Using Twitter, state agencies in Georgia posted targeted emergency messages directly to digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out of home (OOH) advertising. Karlene Barron, communications director for Georgia’s Department of Transportation, described digital billboards as an “invaluable resource. […]
Thu, Oct 13, 2016 at 9:14 PM