The world’s first programmatic OOH campaign, using the best of online and digital OOH technology to realise the true power of OOH as a digital media channel. […]
Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed and developed by innovative brands such as Ford, Volvo, Tesla, Google and Uber. It’s been a long journey to this point, perhaps longer than you think. […]
Coates Group, the 50-year old Australian company specializing in digital menu boards for the Quick-Service Restaurant (QSR) vertical, just opened its digital marketing lab in Chicago on September 29, 2016. The lab will serve as the Coates Group’s U.S. […]
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By Andy Sriubas Executive Vice President, OUTFRONT Media. The evolution of audience analytics fueled by location data means that billboards, transit displays and other forms OOH media become significantly more valuable than previously imagined. […]
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A combination of Samsung’s Tizen operating system and more powerful System-on-Chip (SoC) smart displays may end the need for PCs in many or most digital signage projects. All-in-one commercial displays have been touted in the digital signage industry as a way to cut out the cost and complexity of PCs, and offer a streamlined option for end users. […]
For this year’s Video Everywhere Summit, we are bringing together the best and brightest for the largest one-day event that is dedicated to multi-screen engagements. […]
Creating a successful out-of-home marketing campaign doesn’t need to be a guessing game. With careful planning, you can develop a strategy and target your campaign in a way that ensures the best possible ROI for your digital poster. Targeting the right people at the right place in the right way and at the right time will guarantee you a better ROI on your digital billboard or poster. […]
Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. […]
MAHWAH, N.J., Oct. 4, 2016 /PRNewswire/ — Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, today announces its next generation of professional-grade LCD monitors for its award winning PN-R series. […]
Nestlé and JCDecaux must’ve suspected that Colombians were inherently less inhibited than puritan-based cultures when it came to literally dancing in the street because their recent collaboration transformed three Bogotá bus shelters into dancing machines that rewarded participants with free Kit Kat bars. […]
MARKHAM, Ontario–(BUSINESS WIRE)–Toshiba America Information Systems, Inc., today announced the creation of a wholly owned Canadian subsidiary, Toshiba Client Solutions Canada Ltd. This new Toshiba subsidiary will focus on delivering business-to-business mobile computing solutions and services to Enterprise, Government, Education and SMB markets in Canada. […]
CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced the MultiSync® EX241UN display, a 24-inch display with four of the slimmest bezels on the market. […]
