Tuesday, June 25, 2024

Raw Feed & Search

Tuesday, November 22, 2016 Tue, Nov 22, 2016

Out-of-home advertising outperforms other marketing vehicles, but remains underappreciated and underutilized (IRI)

This is mainly because inaccurate measurement tools have instilled and reinforced the inaccurate idea in marketers that hyperlocal advertising is ineffective. Many of the models currently being used oversimplify audience diffusion, obscure the effects of audience reach variations and understate the synergy between out-of-home advertising and other media platforms. […]

iriworldwide.com
Tue, Nov 22, 2016 at 7:07 AM

NYC: The Brave New World of Data, Connectivity and DOOH (ExchangeWire)

Back in New York City, the pace of change across the DOOH landscape is breathtaking. Driven by significant investment in the realm of nine figures, NYC is by far the most valuable OOH market in the US. Its population density and extensive public transport network, make it an atypical American city, and the scale of investment going into the city’s DOOH architecture is a testament to this. […]

exchangewire.com
Tue, Nov 22, 2016 at 12:47 AM

The Drum: Why the cinema ad industry is buoyant: ‘Media’s biggest screen is thriving on the disruption faced by other channels’

Despite the introduction of more channels, devices and in the face of evolving viewing habits, the biggest screen in media is defiantly embracing and thriving on the disruption faced by other channels. One scary stat claimed that we humans now have a smaller attention span than goldfish – eight seconds versus nine seconds! […]

thedrum.com
Tue, Nov 22, 2016 at 12:44 AM

MediaPost: Targeted Advertising Moves To Screens In Back Seats of Uber and Lyft Cars

This version of in-car advertising is in play in more than 11,000 ridesharing vehicles in Los Angeles and Minneapolis, expanding to four more markets next year. The difference in these TV screens -- tablets rideshare drivers install onto the backs of front seats -- is that the content involves estimated trip intent, age and user profile of the passenger seeing the screens. […]

mediapost.com
Tue, Nov 22, 2016 at 12:41 AM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.