“The industry is building a process to refine measurements. We are in parallel building something on our own.” Outfront is building a data management platform to collect info about customers and to correlate that info anonymously. […]
The big moment for a lot of digital technology is when the big guys stop tests and trials and start rolling it out – and that’s what McDonald’s is now doing in the U.S. with self-service ordering kiosks. […]
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One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them. […]
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By using the vast amount of untapped data using a sophisticated digital signage platform, organizations will have the ability to breakdown information silos, increase sales and gain competitive edge. Since the data is centralized on one server, new information could be pushed to any display that requires it at any time. […]
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McDonald's, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, "smart" menu boards, custom sandwiches and table service, executives said on Thursday. […]
The idea is to feature outdoor media while commercializing and promoting events on buildings in a creative way that will create light, vitality and activity downtown. Digital signage and media will be featured in the center of the city to help grow and evolve the active marketplace. […]
As the display is certified to IP68, the internal components completely protected from external elements such as water, dirt and dust. The operating temperature lies within the wide range of -40 ° Celsius to 60 ° Celsius, with the patented Dynamic Thermal Transfer System able to cool and heat the display passively. As a result, no filters, vents or fans need to be used. […]
Quick Facts Facility: Moravian College Vertical: Education Location: Bethlehem, Pennsylvania Challenge: Create an interactive learning environment using technology to enhance a college’s new rehabilitation sciences department Solution: Seven 70-inch NEC E705 displays; two 80-inch NEC E805 displays; and three 90-inch NEC E905 displays Result: A new experiential learning center that will enable graduate students to become successful healthcare practitioners through extensive hands-on experience Date: OpenedMarch 23, 2016 Body: When a Pennsylvania college decided to add a new rehabilitation sciences department, it planned to open a brand-new, 45,000-plus-square-foot learning center to house the programs the department comprised, but creating the space was just one part of the undertaking. […]
A European carpooling service is using electronic ink signs, running off solar and connected by 3G, to direct motorists to assigned spots in parking lots. BePooler’s carpooling service generates over 300 shared trips per week (I assume it’s a start-up) and offers preferential parking spaces booked for those who join the service. […]
NEW YORK, Nov. 17, 2016 /PRNewswire/ — Westchester Medical Center Health Network (WMCHealth) has selected and is kicking off network-wide deployment of Connexient’s MediNav™ solution for Digital Wayfinding and Indoor Navigation. […]
FREMONT, Calif., Nov. 17, 2016 /PRNewswire/ — Optoma, a world leading manufacturer of video and audio products, today launched its ZU510T-W WUXGA 5,500 lumens laser phosphor projector into the market, developed for flexibility and reliability with a fixed lens design and the company’s DURACORE laser phosphor light source for maintenance free, 24/7 operation. […]
SUNNYVALE, CA–(Marketwired – Nov 17, 2016) – VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced the worldwide launch of a truly integrated IPTV and digital signage platform. […]
