… wanted to leverage programmatic DOOH to increase … · …Objective: The Toronto Star, one of Ontario's most… […]
… increased scale to programmatic buyers across ‘… · …eading, independent programmatic DOOH ad tech comp… · …rtunity to activate programmatic DOOH campaigns vi… · …uy and sell side of programmatic digital out of ho… · …Partnership offers increased scale to programmatic… […]
…s integrations. The programmatic DOOH advertising … · …Acquire DOOHAd is a content management system that… […]
…rtunity to activate programmatic DOOH campaigns vi… · …Premium DOOH screens at CU’s retail locations ac… […]
Neil Farr, CEO at Acquire Digital, said the integration will "provide a platform of seamless advertising across various devices and locations at the touch of a button. […]
by Sonam Saini. 2022 saw OOH clawing back after the pandemic’s onslaught and 2023 will see the medium regain all its glory, say industry watchers. Although many businesses are yet to reach pre-Covid revenue levels, the Pitch Madison report says OOH rebounded in 2021 with a 69 per cent increase over 2020, albeit falling short of the pre-Covid 2019 figures. […]
…rement. As DOOH and programmatic OOH have evolved,… · …s experienced rapid programmatic adoption In part … · … to the flexibility programmatic affords and advan… · …he flexibility that programmatic offers. In additi… · …MarTech360 Interview With Sheri Ham, VP Programmat… […]
…al proliferation of programmatic digital out of ho… · …further adoption of programmatic buying within DOO… · … mainstay of online programmatic, enables publishe… · …h income from their programmatic partners. The sec… · … too early to adopt programmatic DOOH to truly tak… · …e they are on their programmatic DOOH journey.… · …By Mike Neal, Hivestack. The global proliferation … […]
Yahoo DOOH planner: Audience Indexing. Identify the screens that index higher for audiences based on demographics, online interest, and frequently visited locations, powered by proprietary Yahoo data Rich Filters. Choose the right screens based on your campaign goals and various additional parameters (including location, SSP, screen owner, venue type, ad type, etc) Screen Pins. […]
…ory to be available programmatically in the United… · …The integration of Stingray's proprietary streamin… […]
Highlights from the business Forum on ‘Programmatic OOH: Architecting a new future for Indian OOH’, held in Mumbai by Yahoo! in association with Media4Growth on December 14, 2022. Paul Sigaloff, said the ad business growth momentum in the region is being influenced by three megatrends: i) identity; (ii) retail media; and iii) fragmentation. […]
Taylan Siseci of agency Media Bounty argues that OOH might be losing one of its most powerful points of differentiation: its non-invasiveness. What makes OOH unique is that it’s non-intrusive. It doesn’t stop you going about your day. […]
…ar, the JCDecaux UK programmatic team has put toge… · …Over the past five years, there’s been a tendenc… […]
…ular level with its programmatic DOOH capabilities… · …raging Quotient’s programmatic and indexing capa… · …, Quotient used its programmatic capabilities to a… · …wed the campaign to programmatically respond to we… · …e unique pairing of programmatic DOOH media and pr… · …ch one of its first programmatic DOOH campaigns to… · …lows advertisers to programmatically connect the p… · …As part of Quotient’s award-winning submission, … […]
…nue the adoption of programmatic DOOH in this impo… · …tory with VIOOH’s programmatic capabilities, we … · …ly desirable from a programmatic perspective due t… · …ntres available for programmatic purchasing means … · … perceptions of the programmatic DOOH industry. Th… · …rance have included programmatic DOOH and this is … · … that the future of programmatic DOOH in this mark… · …The shopping centres target 15 million shoppers ev… […]
