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ATEN Introduces the Latest Addition to its Modular Matrix Switch Series and New 4K HDMI over IP Extender at InfoComm 2017

IRVINE, Calif., May 19, 2017 /PRNewswire-iReach/ — ATEN, the leading provider of IT connectivity and total management solutions, announced today that it will be exhibiting at InfoComm 2017 at booth #2167 June 14-16 at the Orange County Convention Center in Orlando, Florida. […]

digitalsignageconnection.com
Mon, May 22, 2017 at 9:00 AM

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DOOH Network Captivate pitches its 10,000 elevator and lobby displays to advertisers in this Upfront/New Front season (Media Village)

During these Upfront/NewFront weeks, Captivate steps up its own messaging, incorporating spots about its service into the ad rotation, then circulates these messages among targeted buildings which house top advertising agencies, Fortune 500 companies and key television or digital media advertisers. […]

mediavillage.com
Mon, May 22, 2017 at 7:56 AM

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JCDecaux launches new digital superstructure, The Edinburgh Arch (JCDecaux)

Sainsbury's, Jaguar, Vodafone and The Walt Disney Company are launch partners for the digital billboard. Situated at the Gogar Roundabout, this large-format roadside location is a unique gateway to the city; positioned in proximity to the RBS Headquarters and the prestigious Edinburgh Business Park, home to blue chip companies including HSBC and J.P. Morgan. […]

Mon, May 22, 2017 at 7:37 AM

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Famous, Busy, Iconic: Why London Remains a Leading Light of the Property World

The world-famous Piccadilly Lights are a prized jewel in Land Securities’ London portfolio which spans a total of 6.2 million square feet. As a global business hub and talent pool, London is an iconic city and continues to evolve with stunning regeneration programmes reshaping neighbourhoods across the capital. Our regeneration of Victoria is a great example of that. […]

oceanoutdoor.com
Mon, May 22, 2017 at 5:04 AM

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ACCC boss hits out at Ooh Media and warns outdoor merger failure offers lessons for media consolidation (Mumbrella)

While Sims hinted strongly he was opposed to the merger when the ACCC released its Statement of Issues two weeks ago, he said the decision to scrap the merger was entirely that of Ooh Media and APN Outdoor. […]

mumbrella.com.au
Sun, May 21, 2017 at 11:32 PM

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Ooh! Media-APN Outdoor merger hits the wall

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mad-daily.com
Sun, May 21, 2017 at 11:28 PM

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08-May-2017

No Web Ransoms Here! Feels Like The #OOH & #DOOH Summer Has Arrived! […]

outofhome.net
Sun, May 21, 2017 at 11:13 AM

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The Drum: OOH is a key strategy for advertisers to complement and accelerate digital marketing

As a part of successful integrated campaigns, brands are increasingly using OOH to drive consumers to websites, interact and engage through social media, and even transact with a smartphone. So what is it about big billboards and wrapped vehicles have that attract brands? […]

thedrum.com
Sun, May 21, 2017 at 10:27 AM

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USA Today: 45,000 digital billboards across the US say: Half the world’s species could go extinct and you’re part of the problem

Instead of images of celebrities, clothing and products, on Friday billboards in Time Square and other major cities will feature animals from the National Geographic's Photo Ark project, which aims to document every species living in the world’s zoos and other protected areas, before they are gone forever. […]

usatoday.com
Sat, May 20, 2017 at 8:01 PM

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How to keep your digital signage from being shut down by the FCC (DSToday)

Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two locations because they were emitting so much radio interference that the FCC cited them for threatening the safety of airport communications miles away. Digital billboards and LED signs also are increasingly being blamed for wreaking havoc with uplink signals to nearby cell towers. […]

digitalsignagetoday.com
Fri, May 19, 2017 at 11:36 PM

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Let’s see what we can #SaveTogether video ad for DOOH campaign

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youtube.com
Fri, May 19, 2017 at 9:41 PM

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Gen Z is Not into Your Digital Ads: They Prefer Cinema Ads and Billboards (eContent Mag)

By contrast, the ad formats this demographic favored more were cinema (62%), outdoor and magazine (both 43%), TV (40%), product placement (39%), newspaper (38%), direct mail and laptop/PC online display (both 29%), and radio (27%). […]

econtentmag.com
Fri, May 19, 2017 at 8:47 PM

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The Australian: APN and oOh!media terminate merger

APN Outdoor Group (APO) and oOh!media (OML) have terminated the proposed merger between the parties. On May 4, ACCC states its preliminary view that the proposed merger would likely result in a substantial lessening of competition in the supply of out-of-home advertising services. APO and OML disagree with the ACCC's views. […]

theaustralian.com.au
Fri, May 19, 2017 at 8:44 PM

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The Drum: NatGeo, OOH trade body launch endangered species campaign

Organized by the OAAA, the extensive campaign involves digital billboards across Times Square and other major US cities today. It will continue throughout the summer across a range of billboards and other OOH formats donated by OAAA members from across the country. The campaign kicked off with an hour-long digital billboard takeover and interactive experience in Times Square. […]

thedrum.com
Fri, May 19, 2017 at 8:25 PM

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APN Outdoor-oOh!Media scrap merger plans

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Fri, May 19, 2017 at 8:24 PM

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