WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst at R3. […]
Piccadilly Lights led the iconic London landmarks lighting up on New Year’s Eve to support the Mayor of London’s new gender-equality campaign. #BehindEveryGreatCity is a year long initiative to highlight the importance and advancement of gender equality in the city. The Evening Standard has made a short film marking the Mayor’s campaign. […]
Digital signage professional have answered the question: If you could put out an industry SOS, how would you fill in the blanks: Content creators of the world, please stop with the _______. The industry really needs more ________. Why? […]
Numerous tech blogs are reporting that LG will be showing an 8K OLED display this year at CES. The 88-inch display has a resolution of 7680×4320, which is 33 million+ pixels. “The successful development of the world’s first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED,” says In-Byung Kang, Executive VP and CTO at LG Display. […]
One quick look around an industry event is all you need to conclude the digital signage industry is like almost all tech-based industries – lopsidedly male in overall headcounts, and particularly at executive levels. I don’t think the gender seesaw will get balanced in my working lifetime, but it is s l o o o o o w l y changing. […]
Piccadilly Lights led the iconic London landmarks lighting up on New Year’s Eve to support the Mayor of London’s new gender-equality campaign. #BehindEveryGreatCity is a year long initiative to highlight the importance and advancement of gender equality in the city. The Evening Standard has made a short film marking the Mayor’s campaign. […]
JCDecaux’s Edinburgh and London digital OOH network delivers 55% of the weekly viewed impressions in this environment (Route 25). The company is now extending this presence into a third city, with the launch of 10 new double sided free-standing digital 6-sheets in Hull. […]
You’ve invested a lot of time and work into your digital signage, so why are people just walking by it and not giving it a second look? Below are four common mistakes users make when they create their presentation. The War and Peace Digital Display. […]
Tuesday 3/27. 7:30 AM - 1:00 PM: Digital Signage Guided Installation Tour. 9:00 AM - 5:00 PM: Digital Signage Certified Expert Program. […]
Digital Signage Strategy Transforms Lounge for Season Ticket Holders and VIPs. El Palacio de Hierro Substitutes Digital Signage for Stained Glass. Chicago’s Navy Pier Celebrates 100 Years with Totem Kiosks and “Centennial Vision” Redevelopment Project. […]
IHS and the Digital Signage Federation have partnered to offer DSF Members exclusive access to IHS’s Digital Signage Industry Tracker Executive Summary report each quarter. For nearly 50 years, IHS has assisted customers harness the power of information to improve their business results. […]
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Last night, on a very frigid New Year’s Eve, the National Arts Centre in Ottawa, Canada officially switched on a three-storey signature LED display called the Kipnes Lantern. It is the largest transparent LED screen in North America and fills the windows of the newly rejuvenated building in the capital city. […]
We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry: Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years. Advantages of REITs vs. […]
OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]
