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Thursday, January 15, 2015 Thu, Jan 15, 2015

Ian Somerhalder’s Azzaro ad tweet leads to Social & Sales Success (source – JCDecaux)

Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport.  Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]

Thu, Jan 15, 2015 at 8:00 AM

Wednesday, January 14, 2015 Wed, Jan 14, 2015

gmauthority: General Motors Opts Out Of Advertising During Super Bowl XLIX Coverage

General Motors aired two 30-second Chevrolet ads during last year’s Super Bowl, but the automaker has decided to sit out this year’s event, with no plans to air ads for any of its brands during Super Bowl XLIX, Automotive News reports. Other automakers have also decided to not participate in Super Bowl advertising, including Lincoln, Jaguar, Honda, and Acura. […]

Wed, Jan 14, 2015 at 5:02 PM

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