5 Best Outdoor Ad campaigns from Around the World
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medium.com
Mon, Jul 2, 2018 at 5:53 PM
Mon, Jul 2, 2018 at 5:53 PM
Raw Feed & Search
Monday, July 2, 2018 Mon, Jul 2, 2018
APN Outdoor reveals new data and analytics capability Dn’A
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mediaweek.com.au
Mon, Jul 2, 2018 at 5:51 PM
Mon, Jul 2, 2018 at 5:51 PM
Media 24X7 acquires more DOOH advertising rights for Indian airports
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exchange4media.com
Mon, Jul 2, 2018 at 5:49 PM
Mon, Jul 2, 2018 at 5:49 PM
Reuters: Netflix will soon own 35 billboards along West Hollywood’s Sunset Strip
Netflix, already a heavy advertiser on billboards in the area, was offering $300 million in April to acquire Los Angeles-based Regency Outdoor Advertising, Reuters previously reported. The sources told Reuters that Netflix decided to buy only half of Regency’s assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July. […]
reuters.com
Mon, Jul 2, 2018 at 5:47 PM
Mon, Jul 2, 2018 at 5:47 PM
The Scotsman: London-based Ocean Outdoor buys Forrest Media, expanding to Edinburgh and Glasgow
Ocean Outdoor said it is taking on Scotland’s “most iconic assets”, with coverage including Edinburgh and Glasgow. The Forrest Media management team will continue under the day-to-day leadership of MD Marc Keenan, and Chris Trainer, founder of Forrest Group, becomes chairman of Ocean Scotland. […]
scotsman.com
Mon, Jul 2, 2018 at 5:46 PM
Mon, Jul 2, 2018 at 5:46 PM
Data-Powered Digital Outdoor Campaign in Los Angeles for Delta and Equinox (DSConnection)
Lamar Advertising Company is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to encourage weary international travelers arriving at Los Angeles International Airport (LAX) to “sweat away” their jet lag. […]
digitalsignageconnection.com
Mon, Jul 2, 2018 at 5:39 PM
Mon, Jul 2, 2018 at 5:39 PM
The Value of Touchscreens Across Verticals (DSConnection)
Digital touchscreen technology is popping up everywhere, and the question from a lot of companies is, “How can we swipe a piece of the interactive pie?” The flexibility available through hardware and software means customization is not only a possibility, but a preference. […]
digitalsignageconnection.com
Mon, Jul 2, 2018 at 5:34 PM
Mon, Jul 2, 2018 at 5:34 PM
Ad Age: Marketers and tech companies confront California’s version of GDPR
Although the law will not go into effect until January 2020, it will without question have massive implications for every brand, agency and tech company both here and abroad. […]
adage.com
Mon, Jul 2, 2018 at 5:31 PM
Mon, Jul 2, 2018 at 5:31 PM
Out-of-Home advertising is on the precipice of great change (OMA Blog)
As a result of hundreds of millions of dollars invested in technology by the industry, almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can be pinpointed to an exact location, time, and day – the ultimate in targeted advertising. […]
omablog.com
Mon, Jul 2, 2018 at 5:22 PM
Mon, Jul 2, 2018 at 5:22 PM
Lamar and Outfront outperform, CCO underperforms market in 2Q 2018 (Billboard Insider)
Lamar and Outfront were up 7.4% and 4.3%, respectively for the three months ended June 2018 while the S&P 500 was up only 2.9% for the same period. Clear Channel Outdoor was down 7.1% for the same period. Anemic revenues, the S&P downgrade and concern over debt maturities during the next two years are weighing down the stock. […]
billboardinsider.com
Mon, Jul 2, 2018 at 4:53 PM
Mon, Jul 2, 2018 at 4:53 PM
Meet the man behind the face on all those Kris Lindahl billboards in Twin Cities
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startribune.com
Mon, Jul 2, 2018 at 4:44 PM
Mon, Jul 2, 2018 at 4:44 PM
Ad Age: Google’s dynamic DOOH posters assist in everyday tasks
Copy is linked to time of day and topical events in London digital outdoor push. Google is pushing its Google Assistant in an outdoor campaign across the U.K that includes dynamic billboards tailored to location, time of day and topical events. There are two strands of creative: the first features the Google Home Mini and demonstrates how Google Assistant can help to "Play it. […]
creativity-online.com
Mon, Jul 2, 2018 at 4:42 PM
Mon, Jul 2, 2018 at 4:42 PM
Delta’s out-of-home sweepstakes campaign features pilot alphabet
When pilots speak to the tower, they use a phonetic alphabet to more clearly spell out their intentions. Delta Air Lines is having some fun with that in a new out of home mural that urges New Yorkers to tell the company their favorite destinations. Delta says that the airline flies to more places out of New York City than any other. […]
thedrum.com
Mon, Jul 2, 2018 at 4:40 PM
Mon, Jul 2, 2018 at 4:40 PM
Cardi B Reacts To Her Current Times Square Billboards
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billboard.com
Mon, Jul 2, 2018 at 4:39 PM
Mon, Jul 2, 2018 at 4:39 PM
OOH campaign highlights the link between domestic violence and the World Cup (The London Economic)
Domestic Violence and the World Cup are closely linked, with reported incidents increasing by 26 per cent if England plays, 38 per cent if England loses and 11 per cent the next day, win or lose. The suite of powerful images, which reimagines national flags in blood, will be used across digital, print and OOH through Ocean Outdoor. […]
thelondoneconomic.com
Mon, Jul 2, 2018 at 4:33 PM
Mon, Jul 2, 2018 at 4:33 PM