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Friday, June 22, 2018 Fri, Jun 22, 2018

oOh!media back in the game with $550m all-cash offer for Adshel (Australian Financial Review)

oOh!media had upped the ante and submitted a $550 million all-cash offer for Here, There & Everywhere's out-of-home advertising business Adshel on Friday night. oOh!media's original offer had been pegged at $470 million. HT&E's advisors CSLA and Credit Suisse will be working in overdrive pouring over the bid and comparing it to APN Outdoor's $540 million cash and scrip offer. […]

afr.com
Fri, Jun 22, 2018 at 4:41 PM

Grand Visual Runs an Augmented Reality Football Experience for Coca-Cola (MarCommNews)

The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. […]

marcommnews.com
Fri, Jun 22, 2018 at 3:56 PM

Every $1 spent on OOH advertising generates $5.97 in revenue (Billboard Insider)

Dickerson stated that out of home has increased its share of total US ad spend since 2013 and suggested that advertisers should be doubling or tripling the share of the budget which they devote to out of home to maximize brand awareness, purchase intent, consideration and ad awareness. Dickerson is a Managing Director at Benchmarketing, a division of OMG. […]

billboardinsider.com
Fri, Jun 22, 2018 at 2:30 PM

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