What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network? […]
As Aristotle famously said, “the whole is greater than the sum of its parts.” This particularly rings true in light of the potential acquisitions announced in Out of Home (OOH) this month, with oOh!media’s bid to buy Adshel*, and JCDecaux’s bid to acquire APN Outdoor*. Despite these shifts, from my perspective, this has not changed. […]
The agreement enables the City of Albuquerque to tap Clear Channel Outdoor’s digital network, which includes 44 digital billboards that reach nearly 98.5 percent of adults weekly across the City of Albuquerque, to alert the community about potential threats that may arise from an emergency or disaster. […]
8k resolution for Digital Signage is already available on the market. Sharp showed an impressive 240″ 8k video wall at their Infocomm stand. At the DSS Europe in Frankfurt, Japanese manufacturers will present new 8k series devices. […]
The launch follows a similar move by competitor oOh!media announced last Friday. Developed over the past three months by APN Outdoor in conjunction with leading data scientists from PwC and data from the data exchange technology platform Data Republic, the Dn’A capability and IP are owned and controlled exclusively by APN Outdoor and represent a significant investment by the company. […]
oOh!media today announced a new automated private marketplace which harnesses the power of machine learning to enable marketers to more easily, effectively and efficiently engage with its audiences through its extensive network of signs will be launched in April next year. […]
The week before Cannes Lions your inbox lights up, brimming with emails from long lost clients, agency friends and Cannes comrades asking if you’re going to the Cote d’Azur next week. Half the industry is buzzing in anticipation, the other half are planning their week of World Cup viewing. […]
BMW’s latest experiential outdoor campaign celebrates its awesome hybrid sports cars which combines impeccable environmentally friendly credentials with pure driving joy. In an exclusive activation at Westfield London, the iconic BMWi8 roadster takes centre stage using Ocean Outdoor’s large format full motion screen and sound shower technology to reflect its eco and iconic design attributes. […]
The 13th DSS Europe offers much more than just the largest European Digital Signage and DooH conference of the year. A workshop and hands-on programme complements the two day lecture programme – completely free for all conference participants. […]
Two massive deals in outdoor advertising have been inked this week. French street giant JCDecaux has agreed to pay more than one billion dollars for APN outdoor while oOh! Media has struck a 570 million dollar deal for Adshel. […]
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The Australian Competition and Consumer Commission has kicked off reviews of deals for out of home company Ooh Media’s bid to buy street furniture specialist Adshel for $570m and for JC Decaux to buy APN Outdoor. […]
The digital out-of-home ( DOOH ) trading platform will have a clean and intuitive user interface with data-driven decision making in the back-end to enable a campaign to be planned and purchased within two minutes and in 10 clicks or less. […]
Observing people through cameras embedded in billboards and advertising pillars can only take place under certain conditions, Dutch Data Protection Authority AP said. Requesting explicit permission for image registration is necessary, as the procedure involves the processing of personal data. The privacy regulator came out with the statement after questions from concerned people. […]
Do NOT target individuals with advertising. This principle is a true departure from online. In the online world, there is typically one person consuming content and advertising on a personal device, and advertising often follows people around on those devices. […]
