I bought a piece of property at a distressed sale. There’s a billboard on the property which is leased to an out of home company. There are back taxes due on the property. […]
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Technology from AJT Systems is involved in more than 6,000 events every year from professional sports to high school sports and everything in between. This includes live productions at the highest levels of the broadcast business in the United States such as driving graphics for ESPN broadcasts and ESPN live productions for colleges and universities over ESPN3 and ESPN+. […]
Quick-service, or fast food restaurants won big in the Outdoor category at the 2018 Cannes Lions International Festival of Creativity. […]
How much “hand-holding” do you have to have on your digital signage system, from “stock” software to fully automated integration to a third-party system? Where do you fit, and how much do you have to monitor? […]
When Autonomous Vehicles are in, Out of Home will be out - part 2. Autonomous vehicles scare the hell out of me. Not from a safety perspective. […]
The outdoor ad sector is growing at a time when a lot of traditional advertising is declining, and now is in consolidation. It’s just hard to work out who will end up as the leading market player. APN Outdoor looks like it may be ahead of the rest. […]
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Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their mobile programmatic initiatives? We dive in. […]
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oOh!media is placed in a trading halt and Macquarie Capital launch a $320 million equity raising, fully underwritten by the investment bank to help fund the purchase. Street Talk understands the deal will be structured as a 1-for-2.5 non-renounceable rights issue, with the offer price pegged at a 10 per cent discount to the theoretical ex-rights price. […]
His conclusion was very simple: “Buying services are no longer bringing value to the OOH Industry” (billboard owners). His solution, go direct to client. Here’s the part which makes you sit up in your chair, leaning in, making sure you heard that right: “do not recognize the Agency/Buying Service. […]
When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. […]
As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. […]
