Lamar Wins Sign Maintenance Case in Ohio
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Tue, Jun 26, 2018 at 4:40 PM
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JCDecaux SA clinched a deal to buy billboard specialist APN Outdoor Group Ltd. for A$1.12 billion ($831 million) to rival its top Australian competitor, the largest acquisition for the French company in almost two decades. The world’s biggest outdoor advertiser won unanimous support from APN’s board after sweetening its offer to A$6.70 a share in cash, according to a statement Tuesday. […]
JCDecaux has agreed to acquire billboard company APN Outdoor Group for A$1.1bn ($830m) in a move that would give the international advertiser a larger footprint in Australia and New Zealand. […]
The innovative project is a collaboration between London-based Pulse Smart Hub, Belfast-based telecommunications operator Euro Payphone, and outdoor advertising company Exterion Media UK. […]
Posterscope USA and 360i have launched a campaign for Fox Sports, to promote their extensive coverage of the 2018 FIFA World Cup. This Multi-City campaign incorporates daily video replays, live scores, and ‘what’s on now/next’ messages, and ensures that US commuters know that “This Summer: The World becomes the FIFA World Cup”. […]
Unconfined: The Galaxy S8 Design was a multi-sensory experience fusing sound, moving images, architectural forms and interactivity, created by Universal Everything and Zaha Hadid Architects for Samsung at BASE Milano during Milan Design Week 2017. […]
Holland Park Roundabout has been at the forefront of digital out-of-home technology ever since Ocean launched the first vehicle detection there in 2016. […]
With only a few days left until Digital Signage Summit Europe 2018, taking place at the Sheraton Frankfurt Airport Hotel on 4-5 July, we look ahead to the two-day Summit with five reasons you should attend. 1. […]
Monsoon season is not the best time for brands to invest in Out Of Home advertising. Especially in cities like Mumbai where the rains lash the city hard, hoardings get damaged severely and low visibility issues during rains make roadside OOH a less-preferred option for brands. […]
Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]
It’s still very early days for some of the more forward-thinking capabilities of OOH. However, as Cadi Jones says, it’s important to remember some of the fundamentals of the medium, which are helping to launch it into these new and exciting spaces. “It’s a medium with no fraud, no bots, and no viewability issues”, explains Jones. […]
"Companies will need to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade. This will have a significant impact on the efficacy of driving inferences and targeting and re-targeting ads. […]
Talks between JCDecaux and APN picked up over the weekend after APN was beat by Ooh!media Ltd. in its takeover attempt for Adshel Street Furniture Pty Ltd., said the person, who asked not to be identified as the talks are private. APN is pushing for a price higher than the A$6.52 per share offered last week by JCDecaux, the person said. […]
Ooh Media has confirmed its acquisition of street furniture business Adshel for $570 million, which will lead to “cost synergies” of between $15 million to $18 million from “leveraging combined infrastructure with duplicated resource rationalisation and reducing outsourcing costs”. […]