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Tuesday, June 26, 2018 Tue, Jun 26, 2018

Bloomberg: JCDecaux to Buy APN Outdoor for $831 Million in Australian Bet

JCDecaux SA clinched a deal to buy billboard specialist APN Outdoor Group Ltd. for A$1.12 billion ($831 million) to rival its top Australian competitor, the largest acquisition for the French company in almost two decades. The world’s biggest outdoor advertiser won unanimous support from APN’s board after sweetening its offer to A$6.70 a share in cash, according to a statement Tuesday. […]

bloomberg.com
Tue, Jun 26, 2018 at 4:33 PM

Fox Sports runs dynamic DOOH campaign to promote its coverage of the World Cup 2018 (Posterscope)

Posterscope USA and 360i have launched a​ campaign for Fox Sports, to promote their extensive coverage of the 2018 FIFA World Cup. This Multi-City campaign incorporates daily video replays, live scores, and ‘what’s on now/next’ messages, and ensures that US commuters know that “This Summer: The World becomes the FIFA World Cup”. […]

posterscope.com
Tue, Jun 26, 2018 at 4:11 PM

Monday, June 25, 2018 Mon, Jun 25, 2018

Programmatic DOOH ad platform Accretive Media succeeds by providing “never-before-available targeting and measurement” of campaigns

Craig Benner, Founder & CEO of programmatic DOOH buying company Accretive Media, sat down recently with us to reveal how his company is helping brands to target consumers more precisely with digital out-of-home campaigns. This is the latest installment in an ongoing series featuring interviews with senior executives of DOOH companies who are members of DPAA. […]

Editorial
Mon, Jun 25, 2018 at 7:00 PM

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