Tech disruption threatens the existence of OOH buying agencies (OOHToday)
His conclusion was very simple: “Buying services are no longer bringing value to the OOH Industry” (billboard owners). His solution, go direct to client. Here’s the part which makes you sit up in your chair, leaning in, making sure you heard that right: “do not recognize the Agency/Buying Service. […]
oohtoday.com
Sun, Jun 24, 2018 at 5:40 PM
Sun, Jun 24, 2018 at 5:40 PM