Monsoons cause a 15-20% drop in OOH ad spend in India (Exchange4media)
Monsoon season is not the best time for brands to invest in Out Of Home advertising. Especially in cities like Mumbai where the rains lash the city hard, hoardings get damaged severely and low visibility issues during rains make roadside OOH a less-preferred option for brands. […]
exchange4media.com
Tue, Jun 26, 2018 at 1:41 AM
Tue, Jun 26, 2018 at 1:41 AM