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JCDecaux & Tesco, Powered by dunnhumby, Create the UK’s Largest Retail OOH Digital Display Network (ExchangeWire)

…ology – including programmatic buying capabiliti… · …via traditional and programmatic deals. “The … · …The SmartScreen network, available through the Tes… […]

exchangewire.com
Wed, Aug 17, 2022 at 12:10 AM

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DOOH and retail ad platform Smartify donates inventory to support HIAS, a global refugee organization (Billboard Insider)

…perates and manages programmatic advertising acros… · …er and Vistar Media programmatic platform. Through… · …The PSAs, appealing for donations to aid refugees … […]

billboardinsider.com
Wed, Aug 17, 2022 at 12:08 AM

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In New Zealand, Domino’s enter the burger business with OOH campaign by Wavemaker (StopPress)

…trong inventory and programmatic capabilities to d… · …ver a comprehensive programmatic out-of-home campa… · …the capabilities of programmatic out-of-home to en… · …To launch its latest innovation in the New Zealand… […]

stoppress.co.nz
Tue, Aug 16, 2022 at 3:58 PM

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Revenue of EV charging network Volta is up 83% in 2Q 2022, most of it – from DOOH ad screens (Billboard Insider)

…audience targeting, programmatic media buying, dyn… · …Total revenue increased by 121% to $15.3 million. … […]

billboardinsider.com
Fri, Aug 12, 2022 at 1:56 PM

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German OOH ad operator Ströer reports double-digit revenue growth in the first half with a good outlook for the third quarter of 2022 (MarketScreener)

…surge in demand for programmatic marketing and ver… · …Despite challenging market conditions, consolidate… […]

marketscreener.com
Thu, Aug 11, 2022 at 3:59 PM

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Dan Dillon of location data firm Reveal Mobile explains why the OOH advertising boom is to continue (MediaPost)

…ht think of as just programmatic or digital out of… · …hich is a method of programmatic ad buying. And… · … environment is the programmatic buying. And On… · …and effectively buy programmatically through a pla… · …by Todd Wasserman. While other forms of advertisi… […]

mediapost.com
Wed, Aug 10, 2022 at 4:10 PM

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For the very first time, the DMEXCO conference in Cologne will host a DOOH Summit, September 21-22, 2022 (Media Update)

… mix and integrated programmatic marketing strateg… · …completely digital, programmatic and automated way… · …The fast-growing market of Digital Out-of-Home (DO… […]

mediaupdate.co.za
Sun, Aug 7, 2022 at 5:01 PM

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DPAA member profile: DOOH ad management platform DoohClick

…es DoohClick handle programmatic buys? Yes, DoohC… · …, DoohClick handles programmatic campaigns, both g… · …A DPAA-sponsored promotional feature. What does D… […]

Editorial
Sun, Aug 7, 2022 at 12:01 AM

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Amid growing competition among OOH campaign measurement tech firms, third-party verification provider OIS expands services in New Zealand (Stoppress)

…assic, digital, and programmatically traded campai… · …n provider to track programmatic DOOH in New Zeala… · …Out-of-home company Go Media has been certified to… […]

stoppress.co.nz
Thu, Aug 4, 2022 at 6:06 PM

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CEO of DOOH trade body DPAA Barry Frey explains the role of his organization and analyzes industry trends (TechBullion)

…dia owners, ad tech/programmatic firms, data and r… · …ption of platforms, programmatic services for dema… · …id and that is DOOH programmatic buying and sellin… · …the growing role of programmatic in marketing succ… · …ByAngela Scott-Briggs. DPAA is the global trade… […]

techbullion.com
Thu, Aug 4, 2022 at 5:54 PM

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LUMO rolls out latest progression in audience measurement for Digital Out-Of-Home

…(the media sellers) programmatically.   The f… · …and measurement for programmatic DOOH in New Zeala… · … and bidding in the programmatic DOOH channel, and… · …rgest, independent, programmatic digital out of ho… · …xibility offered by programmatic, cost efficiency … · …uy and sell side of programmatic digital out of ho… · …MEDIA RELEASE: Auckland – 3RD AUGUST, 2022: LUMO… […]

dpaaglobal.com
Thu, Aug 4, 2022 at 10:55 AM

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Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape (16:9)

…The APAC CEO of the programmatic firm MiQ Solution… · …The APAC CEO of the programmatic firm MiQ Solution… […]

sixteen-nine.net
Thu, Aug 4, 2022 at 10:25 AM

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MiQ Leaders Talk Cookie-less Future In Upcoming AdTECH:OOH Conference in Sydney on August 17 (BandT)

…as been a leader in programmatic for 12 years and … · …ghtful place in the programmatic future. The key s… · …dience measurement, programmatic DOOH and creative… · …MiQ APAC CEO Jason Scott and MiQ Solutions Consult… […]

bandt.com.au
Thu, Aug 4, 2022 at 12:11 AM

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Women control over 80% of consumer spending, so why are OOH ads still tailored to men? (Billboard Insider)

…n when needed. And, programmatic DOOH measures the… · …By Julia Cramer. Women make up more than half o… […]

billboardinsider.com
Wed, Aug 3, 2022 at 4:55 PM

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Get to Know: Gina Palmieri

…use, with real-time programmatic screens, creative… · …EMC Outdoor announces and welcomes new hire, Gina … […]

emcoutdoor.com
Wed, Aug 3, 2022 at 10:49 AM

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