Raw Feed & Search

SEAT-owned car brand CUPRA is advertising its first fully-electric model on Frankfurt Airport’s 500 DOOH screens (Moodie Davitt Report)

…st client for a new programmatic media solution. T… · …cific targeting via programmatic advertising and a… · …y said that the new programmatic campaign, via the… · …Frankfurt Airport marketing agency Media Frankfurt… […]

moodiedavittreport.com
Wed, May 4, 2022 at 11:04 PM

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JCDecaux launches data-driven DOOH campaign planning and targeting tools in Hong Kong (Marketing-Interactive)

JCDecaux Cityscape, a subsidiary of JCDecaux SA, has made the Data Solutions available for the Hong Kong market. […]

marketing-interactive.com
Wed, May 4, 2022 at 10:42 PM

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5 Steps to a Successful Billboard Campaign (Billboard Insider)

…ents in digital and programmatic out-of-home, plan… · …By Andy Rocker, Blip Billboards. Step 1: Know y… […]

billboardinsider.com
Wed, May 4, 2022 at 5:01 PM

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AMI selects Vengo’s AdServer to connect 20,000 U.S. Digital Jukeboxes with Advertisers (DPAA)

…unced its exclusive programmatic sales partnership… · …I to fast track our programmatic technology and re… · …ghtlife vertical to programmatic buyers, alongside… · …ore competency. The programmatic ecosystem is so c… · …ompetency, tap into programmatic expertise, and le… · …twork, according to programmatic listings. Vengo n… · …NEW YORK, NY –  May 4, 2022 – Vengo Media Net… […]

dpaaglobal.com
Wed, May 4, 2022 at 11:12 AM

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Yahoo and JCDecaux say their partnership allows advertisers to extend their DOOH ads into video, display, audio, native and mobile channels (Mediaweek)

…sed to JCDecaux’s programmatic and direct DOOH a… · …what is possible in programmatic digital out-of-ho… · …ad Palmer, national programmatic director at JCDec… · …Brands and marketers will now be able to re-engage… […]

mediaweek.com.au
Mon, May 2, 2022 at 5:22 PM

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DOOH network Captivate to start inserting QR codes into ads to make them interactive and “shoppable” (Media Village)

… interactivity in a programmatic way. Advertisers … · …Brands and agencies can now enhance any campaign a… […]

mediavillage.com
Thu, Apr 28, 2022 at 2:23 PM

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What makes a DOOH campaign memorable (LBBOnline)

…impending factor of programmatic OOH and the incre… · …Interview with Grand Visual's creative director Ri… […]

lbbonline.com
Wed, Apr 27, 2022 at 5:17 PM

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Lemma launches Supply Side Platform for DOOH advertisers (Campaign India)

…Lemma, a programmatic digital out of home (pDOOH) … · … Lemma, said, “As programmatic DOOH scales acros… · … from a part of the programmatic ecosystem.” … · …Lemma, a programmatic digital out of home (pDOOH) … […]

campaignindia.in
Thu, Apr 21, 2022 at 6:20 PM

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From brand health to sales lift, and more – Vistar Media says OOH is becoming one of the most measurable media channels (The Drum)

…ith the entrance of programmatic technology, marke… · …by Marissa Bernstein. Measurement within the ou… […]

thedrum.com
Wed, Apr 20, 2022 at 6:25 PM

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Clear Channel LatAm Adds Hivestack as its Digital Out of Home (DOOH) Supply Side Platform (SSP) (ExchangeWire)

…d will be available programmatically via Private M… · …tly alongside other programmatic channels like dig… · …inging the power of programmatic to LatAm with a v… · … to a new stream of programmatic revenue from DOOH… · …id: “We pioneered programmatic OOH in the region… · …th global and local programmatic DOOH campaigns in… · …Clear Channel LatAm’s premium DOOH inventory wil… […]

exchangewire.com
Wed, Apr 20, 2022 at 12:14 AM

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In 2022, DOOH advertising is providing brands with the confidence and data to support their media plans (Digital Signage Today)

…ome can be deployed programmatically to reach audi… · …. Marketers can use programmatic buying to complem… · …by Norm Chait — Sr. Director, OOH Practice Lead,… […]

digitalsignagetoday.com
Tue, Apr 19, 2022 at 12:10 PM

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Former dentsu OOH head Emma Hegg moves back to oOh!media (AdNews)

…also drive oOh!’s programmatic strategy. She … · …By Chris Pash. oOh!media has appointed dentsu's… […]

adnews.com.au
Mon, Apr 18, 2022 at 7:40 PM

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DPAA Summit Canada: June 16, 2022 at Scotiabank Theatre, Toronto (DPAA Global)

… DOOH media owners, programmatic firms and others … · …ness cases of DOOH, programmatic, consumer engagem… · …General Admission CA$125.00. Member/Brand/Agency … […]

dpaasummit.com
Sun, Apr 17, 2022 at 6:14 PM

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Broadsign names new vice-president

…gn has expanded its programmatic team with the app… · …gn has expanded its programmatic team with the app… · …arheaded agency and programmatic development for t… · …cket Fuel, a global programmatic marketing platfor… · …rney, including its programmatic evolution, and th… · …Out-of-home (OOH) marketing technology developer B… […]

signmedia.ca
Fri, Apr 8, 2022 at 11:08 AM

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DOOH Software Platform Broadsign Hires John Dolan as VP, Global Head of Media Sales (DPAA)

…he expansion of its programmatic team with the app… · …re than a decade of programmatic mar tech experien… · …arheaded agency and programmatic development for t… · …et Fuel, a global  programmatic marketing platfor… · …yers are looking to programmatic DOOH (pDOOH) to b… · … key players in the programmatic space will prove … · …casing the value of programmatic to our existing c… · …rney, including its programmatic evolution, and th… · …ore, run successful programmatic DOOH campaigns. h… · …Montreal, Canada – April 7, 2022 – Following a… […]

dpaaglobal.com
Thu, Apr 7, 2022 at 10:20 PM

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