Raw Feed & Search

Topping the Charts with DOOH

… geotargeting. And, programmatic provides the same… · …Topping the Charts with DOOH Published… […]

adomni.com
Tue, Sep 20, 2022 at 5:56 PM

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The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

… data and insights, programmatic digital out-of-ho… · …on. Not to mention, programmatically delivered, fu… · …The Uncertain Future of Gen Z: Advice for Brands N… […]

adomni.com
Tue, Sep 20, 2022 at 11:38 AM

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Vistar’s Take: What is Digital Out-of-Home (DOOH)? (Vistar Media)

… with the advent of programmatic technology, has o… · …By Hanna Lyder. As the world has become more di… […]

info.vistarmedia.com
Tue, Sep 20, 2022 at 12:11 AM

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Quividi Expands its Platform Capabilities for Retail Media with Integration of Plumerai’s People Detection

…etworks directly or programmatically while being a… · …Paris, 19 September, 2022 – Quividi, the pio… […]

dpaaglobal.com
Mon, Sep 19, 2022 at 12:04 PM

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Recession-proof your Ad Campaign with DOOH

… to the adoption of programmatic DOOH. This digita… · … by Place Exchange, programmatic OOH showed higher… · …sing largely due to programmatic OOH buyers 'trans… · …r-led technology of programmatic DOOH grew. This a… · …Recession-proof your Ad Campaign with DOOH … […]

adomni.com
Wed, Sep 14, 2022 at 4:20 AM

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In Canada, 89% of Advertisers Have Removed DOOH from Traditional OOH Media Planning Silos and Placed it into Integrated Cross-Channel Buys (DPAA)

…unding, the role of programmatic and more, we are … · …Data is part of New Canadian Omnichannel Decision … […]

dpaaglobal.com
Tue, Sep 13, 2022 at 7:11 PM

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Auto Insurers need to stay insured with DOOH

…�  As you can see, programmatic DOOH is a powerfu… · …example proves that programmatic DOOH is a great a… · …Auto Insurers need to stay insured with DOOH … […]

adomni.com
Tue, Sep 13, 2022 at 3:18 AM

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New Zealand’s DOOH network LUMO Outdoor integrates with Hivestack’s Yield Manager tool to allow multi-platform auctions of its ad inventory (Campaign)

…vely maximize their programmatic revenue potential… · …ck Plowright, GM of programmatic, LUMO: “The mar… · …Hivestack’s Yield Manager will mediate the aucti… […]

campaignbrief.co.nz
Mon, Sep 12, 2022 at 12:10 AM

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Winners of OMA’s awards for creativity in OOH advertising for quarter 2, 2022 (AdNews)

…as they used two of programmatic DOOH’s best fea… · …The Outdoor Media Association (OMA) has revealed t… […]

adnews.com.au
Thu, Sep 8, 2022 at 12:14 AM

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Comscore to provide weekly audience measurement for DOOH network Captivate (Comscore)

…for both direct and programmatic buys as well as c… · …Diane Williams, Senior Director, Out of Home Medi… […]

comscore.com
Wed, Sep 7, 2022 at 6:21 PM

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Ex-Global and Primesight execs launch a startup DOOH network of 400 screens in the UK (The Media Leader)

…which can be bought programmatically.  … · …Former Global and Primesight directors, Tim de Mon… […]

the-media-leader.com
Wed, Sep 7, 2022 at 6:07 PM

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Telecom Dials in New Marketing Strategies

…  The elevation of programmatic DOOH has made it … · …th an award-winning programmatic campaign. Using l… · …H ads, but enhanced programmatic capabilities such… · …Telecom Dials in New Marketing Strategies with DOO… […]

adomni.com
Wed, Sep 7, 2022 at 3:17 PM

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CVS Health, Claire’s, Microsoft, BBC Anchor to Keynote DPAA Global Summit (DPAA)

…le of retail media, programmatic, and the growing … · …DPAA Announces Initial Speakers for Global Summit … […]

dpaaglobal.com
Tue, Sep 6, 2022 at 2:52 PM

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MENA division of OOH ad agency Talon joins The Interactive Advertising Bureau of the Gulf Cooperation Council (GCC) (Talon)

…tise in digital and programmatic OOH to the IAB’… · …the digital OOH and programmatic conversation” s… · …Established in May 2019, The IAB GCC is the region… […]

talonoutdoor.com
Mon, Sep 5, 2022 at 12:11 AM

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Red Tape Media Brings Quividi’s High-Fidelity DOOH Audience Data to Pakistan

…so be leveraged for programmatic DOOH in the futur… · …Karachi, Pakistan, September 01st, 2022 – Re… […]

dpaaglobal.com
Thu, Sep 1, 2022 at 8:39 AM

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