Dan Dillon of location data firm Reveal Mobile explains why the OOH advertising boom is to continue (MediaPost)
by Todd Wasserman. While other forms of advertising are struggling, out-of-home advertising rose by 40.5% in the first quarter compared to the same period in 2021, according to the Out of Home Advertising Association of America. That comes after the category expanded by 37% in the fourth quarter of 2021. […]
Wed, Aug 10, 2022 at 4:10 PM