Raw Feed & Search

Retail Media Needs A Reality Check (AdExchanger)

…rks (RMNs) to power programmatic growth for years … · …ut and winning open programmatic budgets, at least… · … CTV, the other big programmatic tailwind, which b… · …By James Hercher. Anyone banking on retail media n… […]

adexchanger.com
Wed, Aug 31, 2022 at 7:05 PM

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Exciting DOOH Opportunity in Asia

…developments in the programmatic OOH global sphere… · …on and an influx of programmatic players over the … · …llion dollars, with programmatic being the primary… · …and the adoption of programmatic and digital techn… · …ies. The ability of programmatic OOH to reach cons… · …Exciting DOOH Opportunity in Asia Pu… […]

adomni.com
Wed, Aug 31, 2022 at 2:16 PM

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Billboard Insider: Consumer Misperceptions of Giftable Billboards

…nomies of scale and programmatic technology, these… · …By: Julia Cramer, Adomni Content Specialist Jul… […]

shoutable.me
Tue, Aug 30, 2022 at 2:21 PM

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Consumer Misperceptions of Giftable Billboards

…nomies of scale and programmatic technology, these… · …Consumer Misperceptions of Giftable Billboards … […]

adomni.com
Tue, Aug 30, 2022 at 11:01 AM

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Billboard Insider expects out-of-home ad revenue to grow at least 1.5 times faster than the US economy (Billboard Insider)

… a covid stall. And programmatic out of home is ga… · …Online spending is being hurt by Apples cookie pol… […]

billboardinsider.com
Mon, Aug 29, 2022 at 7:00 PM

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Google has introduced digital out-of-home advertising into its Display & Video 360 ad planning tool (The Drum)

…n all now be bought programmatically too – a big… · …ibility and ease of programmatic.” ASOS was o… · …By John McCarthy. Now Display & Video 360 user… […]

thedrum.com
Sun, Aug 28, 2022 at 4:37 PM

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Google enables DOOH ad buying via its digital campaign management platform (AdWeek)

… can be secured via programmatic deals. Google st… · …By David Cohen. Google said Thursday that digital … […]

adweek.com
Thu, Aug 25, 2022 at 4:28 PM

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DOOH platform Vistar Media offers unified auctions for inventory across multiple supply-side platforms (SSPs) (Businesswire)

…the key benefits of programmatic - creating a comp… · …sion and streamline programmatic operations to mee… · …Many media owners today fragment their inventory a… […]

businesswire.com
Thu, Aug 25, 2022 at 4:13 PM

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Healthcare Companies can stay insured with DOOH

…rged as digital and programmatic capabilities beca… · …Healthcare Companies can stay insured with DOOH … […]

adomni.com
Wed, Aug 24, 2022 at 2:12 PM

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oOh! lifts earnings by 62% as outdoor media soars (AdNews)

…in both screens and programmatic and further enhan… · …ate in the emerging programmatic digital Out of Ho… · …arketplace with our programmatic revenue more than… · …Outdoor media operator oOh! posted a 10% increase … […]

adnews.com.au
Mon, Aug 22, 2022 at 2:07 PM

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OIS To Provide Enhanced Third-party Out-Of-Home Campaign Verification For JCDecaux New Zealand Clients (Scoop)

…assic, digital, and programmatically traded campai… · …New Zealand and global Out-Of-Home (OOH) company J… […]

scoop.co.nz
Mon, Aug 22, 2022 at 1:52 PM

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OOH’s advantages over other channels include greater reach, higher consumer attention and trust, lower CPMs, and immunity from issues plaguing online ads (Billboard Insider)

…the capabilities of programmatic, advertisers bene… · …H on par with other programmatic channels.” M… · …he strong growth of programmatic OOH continue. In … · …heir efforts around programmatic OOH in response t… · …nhance the power of programmatic OOH even further.… · … executing OOH buys programmatically will appeal t… · …By, Lynda Liu, Place Exchange. When combined with … […]

billboardinsider.com
Mon, Aug 22, 2022 at 1:28 PM

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Australia’s DOOH advertising state-of-the-nation survey (IAB Australia)

… agencies have used programmatic digital out of ho… · …83% of Australian advertising agencies have used p… […]

iabaustralia.com.au
Wed, Aug 17, 2022 at 4:09 PM

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ADTECH: OOH – Sydney took place Wednesday, August 17, 2022 (Ministry of New Media)

AdTECH:OOH – Sydney 2022 is produced in association with the Outdoor Media Association (OMA). This conference is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2022adtechsyd.ministryofnewmedia.com
Wed, Aug 17, 2022 at 12:20 AM

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Top 3 DOOH strategies for financial marketers, according to Vistar Media (The Drum’s Open Mic)

…ty to leverage this programmatic channel in an imp… · …by Skylar Spencer, Vistar. As we navigate the e… […]

thedrum.com
Wed, Aug 17, 2022 at 12:14 AM

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