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Search results for “programmatic”:

Monday, June 5, 2023 Mon, Jun 5, 2023

Friday, June 2, 2023 Fri, Jun 2, 2023

Thursday, June 1, 2023 Thu, Jun 1, 2023

Why DOOH is harder to sell than online advertising, and how programmatic DOOH makes it easier (Bizcommunity)

Remi du Preez, managing director at Polygon. Conventional’ digital channels allow access at scale as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. […]

bizcommunity.com
Thu, Jun 1, 2023 at 12:20 AM

programmatic DOOH platform Vistar Media introduces a tool for media buyers to verify the quality of its ad inventory

…, a marketplace for programmatic digital out-of-ho… · …egory. “As the programmatic OOH space has gro… · …e with high quality programmatic DOOH environments… · … global provider of programmatic technology for di… · …ive marketplace for programmatic out-of-home trans… · …NEW YORK, June 01, 2023 -- Vistar Media, a marketp… […]

Vistar Media · Promoted content
Thu, Jun 1, 2023 at 12:17 AM

Wednesday, May 31, 2023 Wed, May 31, 2023

Vpon Big Data Group to provide mobile data to programmatic DOOH ad platform VIOOH in Asian markets

…outdoor advertising programmatic inventories. The … · …time period through programmatic buying, with adve… · …ome advertising and programmatic technology, VIOOH… · …H) industry through programmatic functions and dat… · …vertisers to obtain programmatic digital Out-Of-Ho… · …ll be placed on the programmatic advertising tradi… · …g global demand for programmatic advertising tradi… · … of digital OOH and programmatic tech experts, VIO… · … through the use of programmatic capabilities and … · …OH currently trades programmatically in 19 markets… · …HONG KONG, May 31, 2023 -- Vpon Big Data Group (Vp… […]

Vpon Big Data Group
Wed, May 31, 2023 at 11:16 PM

Tuesday, May 30, 2023 Tue, May 30, 2023

Sunday, May 28, 2023 Sun, May 28, 2023

The move from low-tech ad sales to programmatic has attracted more advertisers to New York subway DOOH network (Adweek)

…me subway inventory programmatically, meaning adve… · …port. For the MTA, programmatic doesn’t mean re… · …Neil Shapiro, vp of programmatic at Outfront. … · …latform provided by programmatic, it’s a powerfu… · …direct buys, though programmatic is growing, Shapi… · …sers who bought ads programmatically are new to th… · …By Catherine Perloff, Adweek staff reporter. Despi… […]

adweek.com
Sun, May 28, 2023 at 7:11 PM

Friday, May 26, 2023 Fri, May 26, 2023

Hivestack’s programmatic DOOH DSP helps GroupM deliver results for advertisers in Korea (Hivestack)

…estack DSP. How has programmatic DOOH driven growt… · …nd we could measure programmatic DOOH’s ad effec… · …hat Hivestack, as a programmatic platform that off… · …ch providers? As a programmatic trader, I thought… · …uy and sell side of programmatic digital out of ho… · …rease the number of programmatically accessible OO… · …Youngji Moon, programmatic Trader at GroupM. We… […]

hivestack.com · Promoted content
Fri, May 26, 2023 at 12:17 AM

Wednesday, May 24, 2023 Wed, May 24, 2023

Hivestack powers programmatic DOOH campaign for an NFL game in Mexico

Every year the NFL schedules games abroad in order to promote the sport and widen its appeal to international audiences. The campaign leveraged eye-catching creative, which included a dynamic countdown, in order to create buzz and drive awareness for the game that took place at the Aztec stadium in Mexico City between the Arizona Cardinals and the San Francisco 49ers. […]

hivestack.com · Promoted content
Wed, May 24, 2023 at 1:20 AM

Tuesday, May 23, 2023 Tue, May 23, 2023

OOH ad tech management platform DoohClick strengthens programmatic offering via integration with programmatic OOH SSP Place Exchange

…unlock the power of programmatic advertising and c… · …or DOOH buyers with programmatic access to DoohCli… · …: “The uptake of programmatic OOH is increasing… · …he largest pools of programmatic OOH media globall… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …The partnership gives DoohClick’s clients the a… […]

doohclick.com
Tue, May 23, 2023 at 11:28 PM

Monday, May 22, 2023 Mon, May 22, 2023

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