…ing transit, to our programmatic offering, strengt… · …growing the pool of programmatic advertisers lever… · …OUTFRONT is one of the leading OOH media owners in… […]
…lio with Google’s programmatic media solution, D… · …ld, with the use of programmatic media emerging as… · …JCDecaux, the Out of Home (OOH) media company, has… […]
The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait headlines. […]
Jasper Oswin, Senior sales director, EMEA, StackAdapt. What makes this channel uniquely versatile is that it can be leveraged to cast a wide net that reaches a broad audience, which is ideal for brand awareness. Or advertisers can target a more niche audience by layering in targeting tactics – like with geotargeting which will maximise the chance of a conversion. […]
… leading end-to-end programmatic ecosystem for dig… · …hance sophisticated programmatic out-of-home campa… · …recise planning and programmatic delivery of digit… · … innovative use of programmatic out-of-home” sa… · … global provider of programmatic technology for ou… · …ctivate data-driven programmatic campaigns and a s… · …New York, June 2023 – Vistar Media, the world… […]
…lellan. The current programmatic media ecosystem i… · …efficiencies in the programmatic arena on the adve… · …by Steve McClellan. The current programmatic media… […]
Programmatic digital out-of-home enables advertisers to reach their target audience with engaging content, according to Hivestack. Here, they present their go-to guide for the channel, covering campaign preparation, inventory selection, targeting, optimization, trading options, and measurement. […]
…brands to enter the programmatic digital space. … · … used Hivestack’s programmatic DOOH platform and… · …the big pluses of a programmatic DOOH . Adverti… · …-time data to shape programmatic DOOH campaigns is… · …audio, we’ve seen programmatic ad spend increasi… · …untry silos – but programmatic DOOH platforms al… · …Out-of-home advertising has come a long way since … […]
…opescu. Put simply, programmatic DOOH is the autom… · …amic efficiency of "programmatic" ad buying and de… · … audiences. Through programmatic DOOH, campaigns s… · …The 2019 Kylie Skin programmatic DOOH campaign was… · …ific markets. Using programmatic DOOH, you can piv… · …s have their place, programmatic DOOH offers brand… · …By Iulia Popescu. Put simply, programmatic DOOH is… […]
…tform (DSP), making programmatic digital-out-of-ho… · …ore, run successful programmatic DOOH campaigns. h… · …Paris, France and Montreal, Quebec (June 12, 2023)… […]
…ncy, Mindshare, ran programmatic OOH campaigns wit… · …Unilever and their media agency, Mindshare, ran pr… […]
…ager, its real-time programmatic platform, as well… · …ational efficiency, programmatic deal management a… · …ade their inventory programmatically with 40 deman… · …VIOOH has launched VIOOH Trading Manager, its real… […]
…eading independent, programmatic digital out of ho… · …hat can be accessed programmatically in New Zealan… · …at step forward for programmatic DOOH growth in NZ… · …HYPER, fast becoming New Zealand’s largest retai… […]
…recise planning and programmatic delivery of digit… · … innovative use of programmatic out-of-home" said… · …With this integration, Vistar Media gains access t… […]
…NYC-based programmatic DOOH platform Vistar Media … · …NYC-based programmatic DOOH platform Vistar Media … […]
