Why DOOH is harder to sell than online advertising, and how programmatic DOOH makes it easier (Bizcommunity)

Remi du Preez, managing director at Polygon. Conventional’ digital channels allow access at scale as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. […]