Raw Feed & Search

oOh!media integrates its DOOH inventory with Hivestack’s supply-side platform for programmatic buying (oOh!media)

…e launch of its new programmatically traded invent… · …As a market leading programmatic digital out of ho… · …r. oOh! launched programmatic trading in 2021 a… · …ients to buy scaled programmatic OOH campaigns. … · … oOh!’s continued programmatic growth. Em… · …��s capabilities in programmatic technology will f… · …inues to expand its programmatic offering. Our par… · …nd supporting their programmatic vision.” As … · …� As part of the programmatic growth strategy, … · …xible approach that programmatic trading offers.�… · …oOh!media has appointed Hivestack and Vistar Media… […]

oohmedia.com.au · Promoted content
Mon, Apr 17, 2023 at 2:05 PM

Permalink

programmatic DOOH campaign case study: MAC Liquid Lip Color in Turkey (Awarion)

…MAC Turkey’s programmatic OOH campaign with Awar… · …MAC Turkey’s programmatic OOH campaign with Awar… […]

awarion.com · Promoted content
Mon, Apr 17, 2023 at 2:03 PM

Permalink

Vistar Media pitches the capabilities of its programmatic DOOH platform (Open Mic on The Drum)

…��s. The brand used programmatic DOOH to activate … · …by Marissa Bernstein. programmatic digital out-of-… […]

thedrum.com
Fri, Apr 14, 2023 at 12:10 AM

Permalink

Factors that are facilitating or inhibiting the growth of programmatic DOOH in India (Media4Growth)

…India are not truly programmatic. What is your vie… · …media (OOH) believe programmatic DOOH is a long wa… · …launching over 500+ programmatic DOOH campaigns ha… · …n order to be fully programmatic, the pDOOH soluti… · …nd sources, such as programmatic buyers, that they… · …Gulab Patil, Founder & CEO, Lemma in an interv… […]

media4growth.com
Thu, Apr 13, 2023 at 10:38 PM

Permalink

How to up your omnichannel marketing with programmatic DOOH (JCDecaux via Open Mic)

…age, people who buy programmatic digital out of ho… · …H teams and digital/programmatic teams, there is s… · …ociate director – programmatic, JCDecaux UK) sha… · …tional OOH/DOOH and programmatic worlds. Our resea… · …61%), in-app (60%), programmatic audio (53%), and … · …by Philippa Evans. In January this year (2023),… […]

thedrum.com
Thu, Apr 13, 2023 at 12:14 AM

Permalink

Primedia Outdoor pitches the benefits of programmatic DOOH for brands in South Africa (Media Update)

…strong proponent of programmatic and of ad server … · …Jorja Wilkins, Primedia Outdoor. Outdoor Audito… […]

mediaupdate.co.za
Thu, Apr 13, 2023 at 12:11 AM

Permalink

How Qatar’s DOOH network Elan uses Broadsign platform to deliver results from programmatic DOOH campaigns

The company’s most successful campaign to date is also the most high-profile. The Fifa World Cup, which Qatar hosted in November 2022, was an international event, and ELAN Media was mandated to enrich the city with digital out-of-home. […]

broadsign.com · Promoted content
Wed, Apr 12, 2023 at 12:14 AM

Permalink

programmatic DOOH which is at a nascent stage in India has almost 6% share in the current DOOH pie but is expected to significantly grow by 2025 (Media4Growth)

Jayesh Yagnik, CEO, MOMS Outdoor, says, “DOOH will continue to be the growth driver with its big bright displays. Along with Destination DOOH, digital displays are continuously growing on road across markets. We estimate that DOOH screens have grown from 26k+ in 2020 to 57k + in 2021 to 90k + in 2022. […]

media4growth.com
Tue, Apr 11, 2023 at 5:24 PM

Permalink

Lamar CEO on programmatic:”Our overall digital book is about $600 million and of that it’s about $30″ (Billboard Insider)

…Exchange. Reilly on programmatic. Our overall dig… · …Insights from CEOs of Lamar, Outfront, Clear Chann… […]

billboardinsider.com
Sun, Apr 9, 2023 at 10:17 PM

Permalink

Vistar Media VP explains its programmatic DOOH tech, industry trends (Video 11:31, by AVNetwork)

…cusses what makes a programmatic DOOH system, the … · …Eric Lamb, VP of publisher solutions at Vistar Med… […]

avnetwork.com · Promoted content
Fri, Apr 7, 2023 at 12:10 AM

Permalink

JCDecaux’s head of programmatic explains how brands can use programmatic DOOH and data in their campaigns (Video, 16:00 VoxPop)

…JCDecaux's head of programmatic, Dom Kozak, joined… · … How brands can use programmatic to really push bo… · …JCDecaux's head of programmatic, Dom Kozak, joined… […]

exchangewire.com · Promoted content
Wed, Apr 5, 2023 at 12:11 AM

Permalink

Self-serve omnichannel programmatic ad platform StackAdapt integrates with PlaceExchange to add its DOOH inventory

… platform (SSP) for programmatic out-of-home (OOH)… · …transparency to the programmatic out-of-home ecosy… · …d up to enable true programmatic OOH activation wi… · … workflows as other programmatic channels in the D… · …orld scale and rich programmatic DOOH capabilities… · …transparency to the programmatic out-of-home ecosy… · …apt is a self-serve programmatic advertising platf… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …StackAdapt has integrated with Place Exchange, a s… […]

StackAdapt
Tue, Apr 4, 2023 at 7:32 PM

Permalink

Mercedes-Benz programmatic DOOH campaign in Spain and other campaign case studies by VIOOH

…ven strategy, using programmatic to drive flexibil… · …s a true example of programmatic driving performan… · …To promote the launch of their new car, Mercedes-B… […]

blog.viooh.com
Mon, Apr 3, 2023 at 12:10 AM

Permalink

Dentsu global OOH boss: Australia’s ‘obsessive focus’ with performance its main barrier to programmatic DOOH growth (Mumbrella)

…“bullish” about programmatic digital out-of-ho… · …er to the growth of programmatic in Australia is t… · …While the industry is “bullish” about programm… […]

mumbrella.com.au
Thu, Mar 30, 2023 at 10:32 PM

Permalink

South Africa’s Trina Marketing makes its in-store DOOH network inventory available for programmatic buying via Adform’s Supply Side Platform (Media Update)

…nd. In addition, programmatic trading via the O… · …the efficiencies of programmatic platforms." "W… · …Before the integration, Trina's In-Store DOOH inve… […]

mediaupdate.co.za
Wed, Mar 29, 2023 at 4:14 PM

Permalink