Raw Feed & Search

Clear Channel Italy adds its DOOH inventory to Hivestack Supply Side Platform (SSP) for programmatic buying

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hivestack.com
Wed, May 17, 2023 at 10:07 PM

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Clear Channel and Hivestack partner for programmatic digital out of home (DOOH) in Italy

…into Italy to drive programmatic growth for local … · …rgest, independent, programmatic digital out of ho… · …ccess to almost all programmatic DOOH inventory to… · …ilities for a truly programmatic approach, to enga… · …bilities offered by programmatic technology. Throu… · …uy and sell side of programmatic digital out of ho… · …Hivestack extends its global partnership with Clea… […]

dpaaglobal.com
Wed, May 17, 2023 at 10:39 AM

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Omnichannel programmatic ad platform StackAdapt adds DOOH inventory from JCDecaux by integrating with VIOOH platform

…om), the self-serve programmatic advertising platf… · …dapt to implement a programmatic DOOH campaign to … · …ers a user-friendly programmatic platform for mult… · …apt is a self-serve programmatic advertising platf… · …TORONTO--StackAdapt (www.stackadapt.com), the self… […]

StackAdapt
Tue, May 16, 2023 at 6:08 PM

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CETV Now! adds its DOOH inventory in thousands of entertainment, retail, and health locations to Place Exchange’s programmatic DOOH platform

…h Place Exchange, a programmatic digital out-of-ho… · …scape by offering a programmatic approach that str… · …bility, and ease of programmatic. CETV Now! is … · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …PHEONIX, AZ, UNITED STATES, May 16, 2023 / -- Ariz… […]

CETV Now!
Tue, May 16, 2023 at 6:03 PM

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programmatic DOOH campaign case study: hard seltzer brand White Claw (Hivestack via OpenMic)

…eir beverages using programmatic (DOOH). The campa… · …tivate the campaign programmatically: Consumers… · …wed us to implement programmatic digital out of ho… · …Objective:  White Claw®, a popular North Amer… […]

thedrum.com · Promoted content
Mon, May 15, 2023 at 12:17 AM

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Broadsign Pairs Its programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners (16:9)

…on” that ties its programmatic demand and supply… · …Broadsign has announced what it calls a “technol… […]

sixteen-nine.net
Fri, May 12, 2023 at 11:14 AM

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Broadsign Pairs it programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners

…8221; that ties its programmatic demand and supply… · …Broadsign has announced what it calls a “tec… […]

sixteen-nine.net
Fri, May 12, 2023 at 11:00 AM

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OOH ad platforms Adkom and Blip integrate with Broadsign, making 2,000+ independently-owned roadside billboards available for programmatic buying via Broadsign SSP

…p networks gain new programmatic revenue opportuni… · … purchase through a programmatic platform. At the … · … every point of the programmatic transaction. Opti… · …’s efforts in the programmatic DOOH space and ar… · …with them to expand programmatic access to Adkom a… · …The integration brings more than 2,000 large forma… […]

broadsign.com
Thu, May 11, 2023 at 4:09 PM

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How to use 3D billboards in programmatic digital out-of-home (DOOH) campaigns (Hivestack via Open Mic)

…g. This is where programmatic DOOH’s data-dri… · …To cut through the noise, marketers can’t just r… […]

thedrum.com
Wed, May 10, 2023 at 5:07 PM

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Data from programmatic DOOH platform Vistar Media shows effectiveness of campaigns that ran through Vistar platform in 2022 (Vistar Media)

In the US market, billboard advertising within Vistar’s campaign activations in 2022 drove a: Lift in awareness on 72% of campaigns; Lift in consideration on 82% of campaigns; Lift in intent on 79% of campaigns; Lift in foot traffic on 67% of campaigns; Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications. […]

vistarmedia.com · Promoted content
Wed, May 10, 2023 at 10:14 AM

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What Is a Header Bidding Wrapper and How Header Bidding Works in programmatic DOOH (AdQuick)

… part of the modern programmatic advertising proce… · …ess. In a nutshell, programmatic advertising and r… · …Real-time bidding is an important part of the mode… […]

adquick.com · Promoted content
Tue, May 9, 2023 at 10:52 PM

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What’s involved in buying programmatic DOOH as part of omnichannel campaigns (Broadsign)

…gy to transact DOOH programmatically. But like any… · …xpert in all things programmatic DOOH. &nbs… · …by Quinn Mason. While traditional OOH and DOOH buy… […]

broadsign.com · Promoted content
Wed, May 3, 2023 at 7:31 AM

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Why programmatic digital-out-of-home (DOOH) could be a cost-effective solution in times of tightening budgets (Hivestack via BandT)

… On a deeper level, programmatic DOOH provides unp… · …oints are unique to programmatic DOOH, including a… · …e the pace of their programmatic DOOH campaign, al… · …ry of campaigns via programmatic DOOH, this target… · …n response to their programmatic DOOH campaign. … · …rs looking to bring programmatic DOOH into their o… · …-flight, ultimately programmatic DOOH gives market… · …Hivestack’s Managing Director, ANZ & SEA, Ma… […]

bandt.com.au
Wed, May 3, 2023 at 12:17 AM

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programmatic advertising creates 215,000 tonnes of CO2 every month in the US, the UK, Australia, Germany and France

…carbon generated by programmatic advertising comes… · …This, according to a report from environmental imp… […]

bandt.com.au
Thu, Apr 20, 2023 at 2:07 PM

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DOOH trade body DPAA joins open source header bidding programmatic ad software organization Prebid.org

…dized solutions for programmatic advertising. Preb… · … open source Prebid programmatic advertising solut… · …who are part of the programmatic ecosystem, from a… · …at scale in a fully programmatic ecosystem. Med… · …NEW YORK, April 20, 2023. Prebid.org is an industr… […]

Prebid
Thu, Apr 20, 2023 at 1:59 PM

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