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The Evolving Landscape of OOH Advertising in Indonesia (lmx)

Driven by a large population, urban expansion, and increased consumer spending, the industry is evolving from traditional formats like static billboards to dynamic and interactive digital forms. Advances in digital technology and increased internet use are giving rise to Digital Out-Of-Home (DOOH) and programmatic DOOH (pDOOH) advertising, reshaping how brands connect with audiences. […]

linkedin.com · Promoted content
Mon, Jul 22 at 2:48 PM

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Morocco’s largest OOH ad operator FC Media launches self-serve booking platform for local businesses powered by Location Media Xchange (lmx)

29th April, Casablanca – FC Media, the largest Out-of-Home (OOH) media operator in Morocco has launched the region’s first self-serve media booking platform. Now, any direct advertiser can buy and run OOH campaigns in minutes. The fully white-labelled platform is powered by Location Media Xchange (LMX), which is the supply-side arm of the Moving Walls Group. […]

Location Media Xchange · Promoted content
Mon, Apr 29 at 1:08 PM

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How DOOH network operators can benefit from integration with lmx programmatic DOOH ad platform

From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]

linkedin.com · Promoted content
Fri, Apr 19 at 12:11 AM

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Broadsign, Pikasso and lmx executives shared insights on the use of programmatic DOOH (Media4Growth)

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum. […]

media4growth.com
Wed, Mar 20 at 1:01 PM

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Programmatic DOOH SSP Location Media Xchange (lmx) Connects to DoohClick’s Ad Management Platform to Expand Demand Opportunities

Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]

Location Media Xchange · Promoted content
Wed, Feb 28 at 12:08 AM

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Location Media Xchange (lmx) enables programmatic buying of ads on LED trucks in Malaysia, Singapore, Vietnam, and Indonesia

21st December 2023, Kuala Lumpur – Unicom Marketing, an event management and digital out-of-home (DOOH) company spanning Malaysia, Singapore, Vietnam, and Indonesia integrates with Location Media Xchange (LMX), the supply side arm of Moving Walls Group. Unicom to deploy the LMX platform to provide measurement and automation across their moving LED truck screens. […]

Location Media Xchange (LMX) · Promoted content
Wed, Dec 20, 2023 at 12:11 AM

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OOH software provider Location Media Xchange (lmx) integrates with Latinad CMS to enable programmatic buying in Latin America

19th December, Malaysia: Locations Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Latinad CMS. This integration will allow media owners in Latin America to run programmatic campaigns with ease through Latinad CMS. […]

Locations Media Xchange · Promoted content
Tue, Dec 19, 2023 at 12:11 AM

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DOOH supply-side platform Location Media Xchange (lmx) adds 15,000 media assets in APAC to its inventory via integration with DOmedia and BillboardsIn

12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India. […]

Location Media Xchange (LMX) · Promoted content
Tue, Dec 12, 2023 at 5:41 PM

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Indonesia’s DOOH operator Rainbow is using lmx programmatic DOOH SSP for ad sales (Location Media Xchange)

Rainbow began as a family business in 1986, evolving over the years to become a prominent player in outdoor advertising in Indonesia. Some key milestones include securing major concessions with PT. Jasamarga (persero) Tbk Highway and PT. […]

lmx.ai · Promoted content
Thu, Nov 23, 2023 at 12:08 AM

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DOOH ad operator FC Media integrates with lmx to enable OOH buying automation and measurement

Location Media Xchange (LMX), part of the Moving Walls Group and a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with FC Media to launch measurement and booking automation across all their inventory. Founded in 1998, FC Media is the leading OOH media operator in Morocco, with a wide-reaching presence with more than 2,500 OOH media assets across Morocco. […]

Moving Walls
Thu, Oct 5, 2023 at 12:27 AM

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lmx integrates with XIBO, allowing XIBO’s digital signage CMS-connected networks to sell their inventory via Location Media Exchange

27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]

Moving Walls · Promoted content
Wed, Sep 27, 2023 at 7:12 PM

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Digichive selects programmatic SSP lmx to enable automated DOOH advertising on screens in Ninoy Aquino International Airport

August 03, 2023, Philippines: Location Media Xchange, the global independent advertising technology company and supply-side-platform, has partnered with Digichive Philippines Corporation (DPC), the exclusive advertising concessionaire for Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport and Kalibo International Airport. […]

Moving Walls · Promoted content
Fri, Aug 4, 2023 at 1:32 PM

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lmx and Primedia Outdoor to measure audiences in seven African countries (The Media Online)

Primedia Outdoor and out-of-home ad-tech operator, LMX, are researching audience measurement across the former’s inventories in seven African markets – Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini and Zambia. LMX is a subsidiary of the Moving Walls Group. […]

themediaonline.co.za
Mon, Oct 11, 2021 at 6:31 PM

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Location Media Xchange (lmx), the supply-side arm of Moving Walls, integrates with Australian self-serve OOH marketplace CAASie (B&T)

LMX will enable CAASie.co’s self-serve OOH marketplace and provide advertisers with global access to an inventory of more than 35,000 screens across Southeast Asia. […]

bandt.com.au
Sun, May 2, 2021 at 12:00 PM

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Moving Walls’ Location Media Exchange (lmx) launches patented OOH measurement and ad sales automation platform in Myanmar (Marketing in Asia)

Ganad media, Myanmar’s leading OOH media operator, is pioneering the implementation. Ganad’s offering, which extends across digital, retail, transit and traditional OOH media assets, will now be supplemented by planning and in-campaign audience performance analytics. […]

marketinginasia.com
Thu, Nov 12, 2020 at 11:36 PM

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