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OOH software provider Location Media Xchange (LMX) integrates with Latinad CMS to enable programmatic buying in Latin America

Tuesday, December 19, 2023 · Promoted content

19th December, Malaysia: Locations Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Latinad CMS. This integration will allow media owners in Latin America to run programmatic campaigns with ease through Latinad CMS.

This integration is powered by Moving Walls, and it includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management to the Latin American markets.

LMX, the supply-side division of the Moving Walls Group, specializes in providing enterprise software for OOH media owners to optimize revenues and automate operations. The functionality includes revenue management, inventory management, programmatic advertising demand integration, audience measurement, and dynamic content management, among other capabilities.

The integration of Latinad CMS equips media owners across Argentina, Peru, Ecuador, Colombia, Central America and Chile where Latinad has a significant presence, with the ability to access programmatic advertising demand.

“We are very excited about the continuous growth of the DOOH industry and the achievements in integrations with companies from other parts of the world, such as the Moving Walls Group. This partnership will undoubtedly generate synergy in Latin America.” Juan Ignacio Alvarez, CEO of LatinAd.

“OOH media owners in different regions use a variety of content management solutions and now work with several advertising technology partners. It is important for these stakeholders to be connected to make it easier for media owners to support innovations,” said Srikanth Ramachandran, CEO of the Moving Walls Group.

Through this integration, Latinad users will be capable of running campaigns through the LMX platform.

“This partnership is a clear demonstration of our ongoing commitment to revolutionize the programmatic DOOH landscape in Latin America. By enabling programmatic buys, we are not just digitizing the marketplace but also fostering growth and innovation for both OOH publishers and advertisers alike.” Mariana Toledo, VP Adsmovil OOH

About LMX (Part of Moving Walls Group)

Location Media Xchange (LMX) is the supply side arm of the Moving Walls group. LMX provides enterprise software solutions for Out-of-Home media owners to grow their revenues and automate their operations. These include Revenue Management, Inventory Management, Connector to Programmatic Advertising Demand, Audience Measurement, and Dynamic Content Management, among other capabilities. More than 500 media owners across the world use the LMX platform today.

About Adsmovil OOH

Adsmovil, a Media Tech company founded in 2009 in Colombia and one of the main players in the industry, offers advertisers an audience-first platform for programmatic buying, advanced segmentation and audience creation based on data that allows brands to connect with their target audience through high-impact formats such as video, display, audio, rich media, native, push notification, OOH, among others. The company has a presence in Latin America, Europe and the United States, in countries such as Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Spain, France, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Portugal, Puerto Rico, Uruguay.

About LatinAd

LatinAd is a company with a presence in 15 Latin American countries. Established in 2018, it has developed a technology stack that automates all processes related to the administration, buying, and selling of advertising spaces in Digital Out-of-Home (DOOH). With over 12,000 automated screens, LatinAd has become the leading company that consolidates a wide range of media in the outdoor advertising sector.

 

Published on Tuesday, December 19, 2023 at 12:11 AM

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