Raw Feed & Search

Moving Walls Group’s division lmx to serve contextual DOOH ads to smart vending machine screens in Singapore (Media4Growth)

Kalms’ Smart Vending Machines are equipped with digital screens that can be programmed to serve advertising content. This is part of a new cohort of media assets that are forming the “Outernet”, a term coined by the Moving Walls group to refer to the consumer engagement opportunity when audiences are not looking at their devices. Bridging Digital & Physical World Experiences. […]

media4growth.com
Mon, Oct 19, 2020 at 12:10 AM

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Billboard Advertising Opportunities in Singapore (Moving Walls)

Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]

movingwalls.com · Promoted content
Tue, Sep 3 at 12:17 AM

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Moving Hearts to hold “Media for a Better World – A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur

Kuala Lumpur, 22nd August 2024 – Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, will be hosting “Media for a Better World: A Roadmap Towards Sustainable OOH Media” event on September 6 in Kuala Lumpur. […]

Moving Walls · Promoted content
Thu, Aug 22 at 12:17 AM

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Applying MRC thresholds? DOOH me a favour (Route UK)

By Euan Mackay. Recently, I was lucky enough to participate in an Out Of Home Measurement panel session at the EMRO (European Media Research Organisation) annual conference. The panel was chaired by Valerie Morrison from Mobimetrie in France and I was joined onstage by a stellar lineup of Arina Ureche, Markus Bickert and Patricia Schultz. […]

route.org.uk
Tue, Jun 25 at 4:25 PM

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GroupM predicts global advertising revenue will grow 7.8% in 2024 to $989.8 billion; OOH will grow 11.5% (GroupM)

We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023. […]

groupm.com
Tue, Jun 11 at 2:32 PM

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DOOH ad tech firm Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

20th February 2024: Singapore – Moving Walls, a trailblazer in enterprise software within the adtech and mediatech sectors, has appointed Larry Kleist as its new Global Chief Revenue Officer. With an illustrious career spanning over 35 years in sales, Larry brings a wealth of experience and expertise to the forefront of Moving Walls' global operations. […]

Moving Walls · Promoted content
Tue, Feb 20 at 12:41 PM

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Location Media Xchange adds 700+ DOOH screens owned by Up Media in Thailand to its programmatic inventory

Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]

Location Media Xchange · Promoted content
Fri, Jan 26 at 12:10 AM

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Qatar-based DOOH ad operator Elan Media adds its inventory to Location Media Xchange’s programmatic supply-side platform

Qatar's outdoor advertising company Elan Media has integrated its dynamic DOOH inventory into LMX's Supply Side Platform (SSP), offering advertisers access to a vast audience across Qatar. LMX, an enterprise software provider for Out-of-Home media owners, is making its entry into the Middle East through this partnership. […]

Location Media Xchange · Promoted content
Tue, Jan 2 at 12:10 AM

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How to protect your digital signage in the age of cyber threats

From interactive displays in shopping malls to informative screens in corporate offices, digital signage is everywhere. However, with this technological advancement comes an ominous shadow—cyber threats that can compromise the integrity of digital signage and the data it displays. The Digital Signage Revolution. […]

Editorial · Promoted content
Tue, Nov 28, 2023 at 12:10 AM

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DOOH ad operator BackLite Media integrates its inventory in UAE with Location Media Xchange’s programmatic SSP

Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the digital out-of-home (DOOH) advertising company in the United Arab Emirates (UAE). […]

Location Media Xchange
Sun, Nov 26, 2023 at 5:44 PM

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OOH enterprise software provider Moving Walls enables programmatic philantropic DOOH campaigns using last-minute inventory

2nd November, Singapore - Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organizations to last minute OOH media inventory in an automated manner. […]

Moving Walls · Promoted content
Thu, Nov 2, 2023 at 12:11 AM

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EMEA OOH ad operator Pikasso adds its inventory to Location Media Xchange’s Programmatic SSP

19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]

Moving Walls
Fri, Oct 20, 2023 at 7:49 PM

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Japan’s DOOH DSP/SSP platform MASTRUM and Moving Walls connect 34,000 ad screens in the first phase of expansion to 400,000 screens

DOOH Platform “MASTRUM” Launches First Phase on 34,000 Screens Across Japan 12th October, Tokyo; Japan — MASTRUM, the impression-based digital OOH (Out-of-Home) advertising platform launched by JR East Marketing & Communications Inc. […]

Moving Walls · Promoted content
Thu, Oct 12, 2023 at 12:11 AM

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COMMB’s new AI chat GPT tool is designed to help marketers research the OOH ad industry

COMMB Launches OOH-GPT Beta, Harnessing the Power of AI Toronto, August 28 2023 - The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has launched their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which uses the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. […]

COMMB
Tue, Aug 29, 2023 at 5:42 PM

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Moving Walls to power “MASTRUM” – A Game Changing Platform by jeki to Revolutionize OOH Advertising in Japan

Moving Walls has announced a collaboration with JR East Marketing & Communications Inc. (jeki) to introduce a technology platform designed to automate Out-of-Home (OOH) advertising throughout Japan. The platform, named “MASTRUM,” has been developed by Moving Walls, a global provider of OOH enterprise software, specifically tailored for the Japanese market. […]

movingwalls.com
Tue, May 16, 2023 at 2:36 AM

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