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Moving Walls integrates with JEKI to automate OOH advertising in Japan

Moving Walls and JR East Marketing & Communications Inc. (jeki) are launching a technology platform that will automate all Out-of-Home (OOH) advertising across Japan. The platform powering "MASTRUM," has been developed by Moving Walls, a global OOH enterprise software provider and has been customised specifically for the Japanese market. […]

Moving Walls
Thu, Apr 27, 2023 at 4:17 AM

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Outsmart and other trade bodies oppose Scottish Government’s proposals to ban alcohol advertising in an unprecedented joint statement

Statement on Alcohol Advertising Consultation in Scotland.“ Advertising bodies and media organisations have reacted strongly against the Scottish Government’s proposals to ban alcohol advertising and marketing in their responses to the Government’s consultation, which ends today. […]

Advertising Association
Thu, Mar 9, 2023 at 4:41 PM

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Lamar Advertising Reports 8.3% Net Revenue Growth In Q4, 2022, Reports Full Year 2022 Results

Three Month Results: Net revenue was $535.5 million Net income was $66.1 million Adjusted EBITDA was $252.3 million Twelve Month Results:  Net revenue was $2.03 billion Net income was $438.6 million Adjusted EBITDA was $938.1 million BATON ROUGE, La., Feb. […]

Lamar Advertising
Sun, Feb 26, 2023 at 9:08 PM

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Moving Walls’ digital signage software to power screens at ‘hundreds’ of retail locations in OAU, with programmatic buying capabilities

… world. About lmx (lmx.ai) Location Media Xchan… · …UAE: Location Media Xchange (lmx), the supply-side… […]

Moving Walls
Mon, Feb 13, 2023 at 6:47 PM

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Meta, Netflix, content creators duel for retail VR supremacy (Digital Signage Today)

by Kevin Williams. The drive toward a physical presence in the retail space has been seen from several "retailtainment" projects — such as pop-up attractions in high-foot-traffic locations. This is best illustrated by the Netflix "Army of the Dead: Viva Vengeance" VR attraction that toured several Westfield mall locations internationally. […]

digitalsignagetoday.com
Tue, Sep 6, 2022 at 5:38 PM

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GroupM to use Moving Walls’ platform for buying DOOH ad space in Malaysia (Geospatial World)

GroupM, the world’s largest media investment company and global outdoor advertising technology provider, and Moving Walls join forces to bring automation and accountability to Digital Out-of-Home (DOOH) advertising in Malaysia. […]

geospatialworld.net
Fri, Jun 10, 2022 at 12:10 AM

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GroupM ad agencies in Malaysia will use Moving Walls’ platform to automate DOOH campaigns (Geospatial World)

Clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) will be able to use Moving Audiences Plus, an audience data-driven planning, buying, measurement, and ad-play verification solution that can activate all connected DOOH screens across the country. […]

geospatialworld.net
Mon, Apr 11, 2022 at 12:11 AM

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Clear Channel Europe and Broadsign Scale Partnership in the UK To Bolster Clear Channel LaunchPAD Programmatic Offering

Extended collaboration unlocks programmatic media buyer access to 3000+ premium digital Out of Home screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory LONDON and MONTREAL — February 24, 2022 — Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital Out of Home (OOH) screens in the UK via Clear Channel LaunchPAD. […]

dpaaglobal.com
Thu, Feb 24, 2022 at 9:21 AM

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Television Industry and Outdoor Advertising

We have reached a point in history where watching a TV show is as good as reading a book. We cry and laugh watching our favourite sitcoms that give us characters of loving relationships and happy endings. However, the entertainment industry is continuously changing. […]

movia.media
Tue, Jun 15, 2021 at 2:00 PM

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OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans simply cannot. […]

movia.media
Tue, Jan 19, 2021 at 2:00 PM

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Indian ad execs explain why DOOH advertising in transit is effective (Exchange4Media)

For Atul Shrivastava, CEO, Laqshya Media Group, DOOH is the best format to draw the attention of people on the move. It can be both programmatic as well as normal DOOH media. Digital formats register higher recall, can be static as well as dynamic, can project multiple creatives, can be placed as a single unit or as programmatic units. […]

exchange4media.com
Wed, Oct 28, 2020 at 12:10 AM

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Singapore-based DOOH ad platform Moving Walls acquires programmatic adtech firm Ahoy (Marketing-Interactive)

With the acquisition, Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ out-of-home (OOH) planning platform and Location Media Xchange (LMX), a newly formed company that provides supply-side technology to OOH media owners. This comes during a period when global lockdowns have adversely affected OOH media spends, according to a press release. […]

marketing-interactive.com
Tue, Jun 2, 2020 at 4:21 PM

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Moving Walls to pilot blockchain-enabled DOOH ad campaign for food delivery giant foodpanda (Ledger Insights)

foodpanda has a presence in about 12 countries and has over 150,000 restaurant partners across the APAC region. The blockchain pilot will start in March and run on 2,750 digital displays operated by three different media owners. […]

ledgerinsights.com
Tue, Mar 10, 2020 at 6:44 PM

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Disney’s Immersive Star Wars Experience Delights Fans

The Galaxy Far, Far Away may be near and dear to our hearts, but it’s far, far away from reaching an oversaturation point. Indeed, as long as Disney is justifying ways to milk the commodity that Star Wars has become, we’ll see the diversification continue to spill out of the theater and into retail stores and other evolving venues. […]

digitalsignageconnection.com
Wed, Apr 25, 2018 at 12:18 PM

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ClearOne VIEW Pro’s IP Video Distribution With Trifecta of Low Bandwidth, Low Latency & High Quality

SALT LAKE CITY, UTAH, September 26, 2017 — It makes sense that only a brand like ClearOne (NASDAQ: CLRO), the commercial audio/video market’s most innovative company, could engineer a line of digital video processing and management products that achieves the trifecta of low bandwidth, low latency and unsurpassed image quality using existing IP networks. […]

digitalsignageconnection.com
Tue, Sep 26, 2017 at 1:58 PM

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