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Companies as big as Samsung want and need scale for whatever they make and market, so it is not surprising that the latest iteration ... […]
By Guy Campos. Both plans were first reported by the Korea Economic Daily, and later publicised by the Reuters news agency in a wider list of 12 companies considering moving production to the US. The White House Statement said: "President Donald J. […]
Clear Channel Outdoor CEO Scott Wells. I would think five years from now half of digital revenue is going to be automated in some fashion. […]
Each quarter outperformed the last, with Q4 OOH expenditure closing at 16% higher than Q4 in 2023. The retail category continues to lead the charge when it comes to investment in OOH. With pricing wars between main multiples accounting for 30% of total grocery retailer spend. […]
By Richard Rothfelder, Rothfelder & Falick. The Texas Court of Appeals, Fifth District Dallas Division, issued a comprehensive and favorable opinion on rights of first refusal, holdover tenancies, waiver, and conversion in billboard leases in the case of Lamar vs LaCore on December 31, 2024. […]
The work on the big Future Displays report and then ISE kind of threw me off my weekly podcast routine, but I am getting ... […]
Beyond the Bracket: Transforming March Madness Advertising Strategy Published: March 12, 2025 As the NCAA Tournament captures national attention each year, marketers face unique challenges and opportunities. The tournament isn't just a cultural phenomenon—it's a complex media ecosystem where brands must engage diverse audiences across multiple touchpoints simultaneously. […]
Marketing of display products that claim some type of hologram-ish visual effect has focused heavily on the whiz-bangery of the experience, and it is ... […]
The idea of using display tech to make visuals appear on unexpected surfaces is not overly new, but the German tech firm Data Modul ... […]
It is increasingly common to see keynotes, panels and business presentations on stages that use big digital visuals as the backdrop, but the business ... […]
by Natasha Lee — The OMA expansion comes at a time of transformation, with the launch of the new audience measurement system, MOVE, and a focus on diversifying revenue streams. The industry is also adjusting to a flatter revenue outlook in 2024. […]
Cara Houlton - To lead the expansion plans, Iceland has appointed its first in-house retail media team, covering screens, traditional paper PoS and online advertising. The frozen food retailer’s long term plan will see it rolling out digital screens to all of Iceland and The Food Warehouse stores. It has so far introduced these elements in some of its updated format sites, The Grocer reported. […]
By Stephen Jones - Digital screens are becoming as ubiquitous as self-checkouts, with nearly every major grocer expanding their retail media offer in order to capture a slice of what is slated to be a £1bn market by 2025. It should come as no surprise then that Iceland has decided to join them. […]
By Debbie Williams. With our partners at Screenverse, Smartify's Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in influencing brand consideration and loyalty. […]
JCDecaux's solution allows brands and agencies to execute targeted, dynamic and contextualised advertising campaigns on the 131 advertising screens, of which there are 100 Digital Urban Furniture and 31 Large Digital Format LED Screens. […]
