UK’s grocery chain Iceland Foods plans to install thousands of ad screens in stores (Grocery Gazette)

Cara Houlton - To lead the expansion plans, Iceland has appointed its first in-house retail media team, covering screens, traditional paper PoS and online advertising. The frozen food retailer’s long term plan will see it rolling out digital screens to all of Iceland and The Food Warehouse stores. It has so far introduced these elements in some of its updated format sites, The Grocer reported. […]