Ireland’s full-year 2024 OOH expenditure grew by 18% to EUR 128m (Talon)
Each quarter outperformed the last, with Q4 OOH expenditure closing at 16% higher than Q4 in 2023. The retail category continues to lead the charge when it comes to investment in OOH. With pricing wars between main multiples accounting for 30% of total grocery retailer spend. […]
talonooh.com
Wed, Mar 12 at 2:41 PM
Wed, Mar 12 at 2:41 PM